Kuo-Hi Lee 이규희 李可喜

Kuo-Hi Lee 이규희 李可喜 Email and Phone Number

I Brand Strategist & Marketing Consultant I Osmium Institute Korea I Entrepreneur I @
Kuo-Hi Lee 이규희 李可喜's Location
Seoul, Seoul, South Korea, Korea, Republic of
About Kuo-Hi Lee 이규희 李可喜

Everything is interlinked in this world, nothing works in silos. I am a practical strategist who creates strategies that are connected with the overall business goals and considers practical implementation in operation from the beginning. Because every strategy is only as good as it can and is realized at the end. I create value through unifying skills of opposing worlds through blending: • East and West mindset• Long-term thinking but short-term actions• Thinking on global level but act local• Bridging corporate with dynamic startup culture• Respecting legacy but sparking innovation Connect with me if you:• Need business goals integrated brand and marketing strategy • Look for management of a holistic brand from strategic positioning to product & services • Develop an innovative brand positioning and business model • Want to create change and add meaning to your business• Require connected strategies which are realistic to operationalize and implement• Need a governance model to manage within a complex stakeholder structure

Kuo-Hi Lee 이규희 李可喜's Current Company Details
Osmium Institute Korea

Osmium Institute Korea

I Brand Strategist & Marketing Consultant I Osmium Institute Korea I Entrepreneur I
Kuo-Hi Lee 이규희 李可喜 Work Experience Details
  • Osmium Institute Korea
    Managing Director
    Osmium Institute Korea Aug 2023 - Present
    Seoul, South Korea
    Osmium Institute Korea introduces and markets certified crystalline osmium to Korea as the first market in the Asia region. Osmium is the last of the eight precious metal to enter the market and ~2,000x rarer than gold. In its crystallized form it outshines diamonds in its sparkle why it is more and more appreciated as a material to luxury watches and jewelry. With additionally being counterfeit proof and its high value in compact size it is valued as a long-term tangible investment asset as well.
  • Self-Employed
    Integrated Business And Brand Management
    Self-Employed Nov 2022 - Present
    Seoul, South Korea
    Blending the best of Western and Asian mindset and working style into my work. I am all-in in holistic approaches in building businesses and product categories beyond profit targets, transforming the status quo, consumer psychology based strategies, Internationalization of local businesses and localizing international businesses.
  • Independent Consultant
    Brand And Marketing Consultant
    Independent Consultant Jul 2021 - Oct 2022
    Seoul, South Korea; Hong Kong
    View
  • Effies Awards
    Awards Jury Member
    Effies Awards Jan 2018 - Jul 2022
    China And Apac
    Effies Awards is a global marketing awards to honor the most effective advertising efforts.
  • Volkswagen Passenger Cars China
    Head Of Project House
    Volkswagen Passenger Cars China May 2018 - Jun 2021
    Beijing City, China
    Drive transformation and brand rejuvenation in focus areas of innovation together with JV partners. Development of a new real time data driven brand image and marketing performance model.Establish a successful governance model within in a highly complex stakeholder structure. Steering and managing of all brand innovation projects beyond traditional marketing activities.
  • Volkswagen China Passenger Cars Brand
    Head Of Brand Marketing, Consumer Communication And Business Innovation
    Volkswagen China Passenger Cars Brand Aug 2016 - May 2018
    Beijing City, China
    Integrated brand and marketing management of VW brand in China, from strategic steering together with JV partners to operational management. Including future business ecosystem strategies, localization of global strategies, new business model pilots.
  • Volkswagen Group China
    Director Brand Management
    Volkswagen Group China Jul 2015 - Aug 2016
    Beijing City, China
    Strategic brand management of VW Group brands with focus on VW brand in China. Establish a brand and market intelligence knowledge center, localization of global brand strategies
  • Various
    Independent Business Professional
    Various Jul 2010 - Jun 2015
    China: Beijing And Shanghai, Germany: Munich And Remote
    Industries: Automotive, Retail, E-Commerce, Service, Defense & SecurityBrands: Microsoft Store, Volkswagen, MINI, CITROEN, Jaguar Land Rover, Cassidian, Parkview Green etc.Scope and responsibilities: Company building and business developmentPitch consultingMarketing Planning and Stakeholder ManagementExecutive Presentation DevelopmentDigital Marketing Strategy and Performance EvaluationProject Lead and cross functional team managementOperation Management ImprovementSponsorship ManagementInternationalisation Process Development
  • Globeone – Strategic Market Communication
    Managing Director
    Globeone – Strategic Market Communication Jun 2011 - Dec 2012
    Beijing
    Establish new entity and office as a Beijing branch with all related responsibilities. New business development, project pitches, team development, cross-country internal consulting support to ASEAN, India and Russian market.
    View
  • Interone
    Director, Client Services
    Interone Oct 2007 - Jun 2010
    Beijing, China
    Client service team lead managing integrated China and international campaigns for the brands BMW,MINI Greater China, Boehringer Ingelheim, gtz China including team development
    View
  • Mkk Werbeagentur Gmbh
    Account Director / Management Supervisor
    Mkk Werbeagentur Gmbh Jul 2005 - Sep 2007
    Brands:Volkswagen Commercial VehiclesLornamead

Frequently Asked Questions about Kuo-Hi Lee 이규희 李可喜

What company does Kuo-Hi Lee 이규희 李可喜 work for?

Kuo-Hi Lee 이규희 李可喜 works for Osmium Institute Korea

What is Kuo-Hi Lee 이규희 李可喜's role at the current company?

Kuo-Hi Lee 이규희 李可喜's current role is I Brand Strategist & Marketing Consultant I Osmium Institute Korea I Entrepreneur I.

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