Kelly Martinez Email and Phone Number

- Conduct competitive analysis, usability testing, user research and journey mapping.- Develop wireframes, mock-ups, prototypes, and assets for various platforms, ensuring they align with HSN’s brand image and style standards.- Leverage user-centered design methods and data to inform and improve design decisions while driving conversion. - Rapidly iterate on designs, creating multiple solutions and refining them based on feedback.- Lead presenting designs as UX representation to business stakeholders, managers, and technology partners, explaining design rationale. - Proactively identify and solve design problems, continually improving personal skills and assisting team members.- Participate in planning sessions to detail product goals, timetables, and targeted audience.- Create technical documentation and maintain UX guidelines.- Champion accessibility and compliance, ensuring designs meet required standards.

Achievements- Lead on new creative content and templates which when implemented on new platforms at launch brought in a $12M increase to digital marketing revenue.- Lead on new interact personalization template designs and specifications to streamline a documented format for cross-functional teams to reference.- Lead and create internal processes with new software tools to align timelines and workflows across the digital creative team and photo studio.- Lead on building new templates in Adobe XD for the creative team. Also, working with production to QA and implement across site.Day to Day-A member of the HSN Cross-functional team. Our goal is to develop and implement resources and/or programs that will provide the Digital, Content and Creative team members with enhanced cross-functional team knowledge. We also help support cross-functional role clarity, team relationships, individual career planning and enhanced processes.- Concept photography storyboards and styling direction for Home categories across multiple platforms including HSN.com, social, digital marketing and email.- Develop new templates for the digital creative team for usage across all HSN.com categories.- Concept and create content pages for exclusive deals and events.

Achievements- Company Vision Award Winner: PersonalizationLead on creative for a new business capability: customized customer integrated experiences across all platforms. This went from zero targeted content to over 20 monthly campaigns at launch.- Open Mike Live: Team shout outLead on all creative content for the launch of the new HSN App. This included in-app messaging for non-authenticated app users as well as fully designed rich push notifications and account pages.Day to Day- Lead on creating new content and concepts for external affiliate and partner campaigns in digital marketing.- Content creator for all branded content, graphics and campaigns for HSN’s social media channels.

Achievements- Company Vision Award Winner: Lessman Live StreamLead on design of a pop up modal, loop and episode guide for the launch of the first ever Digital TS on the HSN microsite. This was broadcasting as live stream from the home of a vendor in Aspen generating global sales.- Lead on creating and building a brand-new content library for personalization that could be utilized across multiple campaign messages monthly.Day to Day- Lead on design of new creative & templates for Digital Interact and Personalization campaigns across HSN.com account pages. - Concept and create HSN.com web assets such as banners, homepage graphics, branded feature pages, etc.- Support the digital creative team with pre-production work, including image optimization/resizing and color correction.

- Concept and create logos, marketing materials and packaging for local businesses. - Collaborate with the web developer on site wireframes and functionality. - Perform daily research on market trends, applications and software tools.

- Lead on concept and design of the fan guide that is provided every admission of every game throughout the season.- Lead on concept and design of apparel merchandise for events sponsored by the Lightning.- Lead on concept and design of emails, information flyers and digital materials for games and events.- Design all graphics for the jumbotron during games.- Lead on design of branded concert and event collateral for the arena.

- Lead on design of a brand booklet for Blackstone shoes which is available at Nordstrom countrywide.- Concept and designed branded illustrative billboards for the Sarasota Airport.- Lead on creative content for social media clients.- Concepted and wrote promotion posts for clients.- Code basic html emails for all clients.- Perform daily research of up to date and relevant trends, social media groups and applications to recommend as actions/next steps.