• Worked closely with the Chair to schedule and coordinate bi-monthly meetings, coaching sessions, recruitments and onboardings of key executives.• Partnered with world-leading consulting and executive coaching organizations to implement systems that improve organizational performance while facilitating a strong corporate culture. • Supported branch directors nationwide in developing annual and bi-annual business plan to achieve our strategic milestone of 30% annual revenue growth. • Managed marketing department operations across all channels with an emphasis on branding to make sure all marketing materials are aligned with our brand identity and positioning.• Took marketing initiative to shift content and SEO toward bite-sized value-providing content which increased website search traffic from 20,000 impressions to 37,000 impressions per day.• Put together monthly management reports and meeting materials including financial reports, operations reports, KPIs tracking status and future business action plans for our strategic Board meeting discussions.• Conducted project feasibility analysis, market analysis, revenue and cohort analysis that helped expedite the due diligence process with potential investors.• Worked closely with our financial advisor and CFO in the preparation of information memorandum and other requested documents by investors that ensured our fundraising process would go on-track. • Interpreted English - Vietnamese discussions, interviews and handled communications with our strategic partners and investors.

• Created and executed marketing communications plans that supported the organization’s goal to strengthen our brand’s position in social listening, social data analytics and influencer platform market. • Crafted our standardized brand guidelines, brand story, core values and ensured all branded materials stay aligned with our brand guidelines. • Oversaw marketing team’s performance across all channels including digital outlets, online news and other publications.• Conducted research using our social listening platform - SocialHeat - that supported our business development team and our clients with sufficient data and insights.• Wrote in-depth research articles, website copies and designed visuals for our content marketing.• Created sale tool kits and assisted business development team with sale pitches to clients.• Works included a mix of marketing planning, copywriting, graphic designing, web designing, products & services marketing, digital marketing, SEO, and communications.

• Crafted brand positioning strategy and marketing plan that differentiate our brand and define our company’s voice to target audience in various channels based on secondary market research.• Led brainstorming sessions of brand guidelines, brand stories, core values, and business development.• Worked closely with founding team to oversee our brand’s creative and advertising efforts.• Developed creative proposals with the director and film crew that satisfy clients’ needs.• Assisted production team on set and post-production processes.

• Facilitated customer purchases using product knowledge combined with persuasion skills.• Ensured maintenance and delivery of Tommy Hilfiger brand culture and personality throughout customer shopping experience and store’s interior design.• Streamlined shopping experience and inventory management processes by implementing new technologies and Point-of-Purchase software.

• Developed marketing campaign to increase number of start-ups apply for $10,000 funding program to 120 teams. • Managed marketing strategies of the most influential start-up accelerator in Vietnam, works included email outreach via Mailchimp, strategic advertising on Facebook & Google, and PR. Direct report to the CEO. • Designed social media campaign including creating written contents & visual contents with Adobe Creative Suite, advertising on Facebook Ad & Google AdWords, and social media communications which resulted in double viewer traffic through campaign webpages in 2 weeks.

• Planned travel tours to Europe, and North American countries for international summer camps which generated $120,000 in total revenue of summer 2015. • Assisted students and parents with study abroad planning. • Created and redesigned campaign banners, posters, and PowerPoint presentations to prospects.