Khola Waddy Email & Phone Number

New York, Ny, Us

New York, New York, United States

Visual merchandising and styling in-store for Saks, Nordstrom (flagship), Bloomingdales (59th St.) and Macy's (Herald Square).Skill Highlights:BrandingColor storiesCreavtive concept styling Impactful PresentationsMannequin styling Project ManagementImaginative concept development

New York, New York, United States

Develop and execute campaigns from initial (looks selection process, decks, editorial content) to final stageDevelop creative pitches for presentation to leadershipDirects photographers, hair, makeup and other creative team members and crew across presentation platforms including print, digital, social, exclusives, photo concepts, design, pop-ups and PR eventsManage budgets and deliverables for small to large scale projectsDrive seasonal and on-trend concept development through moodboards, product stories, typography and photographyManage branding guildelines to ensure campaigns reflects project objectivesDevelop and maintain relationships with Sr. leadership, creative teams, vendors and business partnersManage team of 10-100 team members to ensure on time project development, direction and completion by adhering to calendarAct as the face and voice of the brand / client to consumers, press and peers

Researched and identified current trendsActive communication with HB team, providing feedback essential to the brand's growth

(A Cfda Connects Partner)

Lead branding strategies to build cohesion and drive brand awarenessLead team of Creatives including freelance talent, designers, mua's, stylists, vendors and brand partnersWork closely with design teams and executives to build out season direction for both digital and physical presentationResearch concepts, trends and printsCreate moodboards and presentationsCollaborate with team to ensure on-time deliverables while maintaining brand vision and brand voiceStyle seasonal and one-off collections for digital, print, editorial, runway and events