Key Responsibilities:Media Planning and Strategy: Develop and execute media buying strategies that align with the marketing goals and objectives of the company.Negotiation: Negotiate rates and placements with media vendors to secure the best possible terms and conditions for advertising space.Budget Management: Allocate and manage the advertising budget across different media channels to optimize campaign performance and ROI.Campaign Execution: Oversee the implementation of media campaigns, ensuring timely delivery and proper placement of ads.Performance Analysis: Monitor and analyze the performance of media campaigns using various metrics and analytics tools, providing insights and recommendations for improvement.Market Research: Stay informed about industry trends, market conditions, and competitor activities to make informed media buying decisions.Vendor Relationships: Build and maintain strong relationships with media vendors, ensuring a collaborative and effective partnership.Reporting: Prepare regular reports on media buying activities, campaign performance, and budget utilization for internal and client review.