Karen Hopkinson Email & Phone Number

Toledo, Oh

Passionate in helping local businesses grow through creative and effective advertising campaigns, marketing, and branding efforts.

United States

Nw Ohio & Michigan

Building Ohio Tourism and Commerce by Connecting Audience and Advertiser through beautifully published Magazines & Website counterparts, Social Media, Customized Content Marketing, Digital Newsletters, Customized Websites plus SEM & SEO. Contact me at 216-377-3682 or hopkinson@glpublishing.com

Toledo, Ohio Area

Generate and grow new business by successfully executing on a sales planResearch potential customers and prospect in assigned sales territoryPresent Aramark’s whole-product solutionsBuild strong customer relationships and close salesConduct competitive market analysis and other sales-related researchB2B or Business to BusinessSales, Business DevelopmentAccount ManagementCRM: SalesforceLeadershipCustomer RelationsTrainingMicrosoft Office, including PowerPoint, Word, ExcelCommunication

Toledo, Ohio Area

• Monitored marketing activities and business performance to ensure that actual sales met or exceeded established revenue plans. • Led and influenced a team of 5 Sales Executives and 2 support staff, including hiring and training.• Provided leadership to the day-to day operations of the Sales department. • Delivered on client expectations. • Compile reports in accordance with professional and company guidelines. • Assisted in the forecasting and budgeting of annual sales targets. • Gathered historical and competitive sales data. • Created marketing plans that enabled the sales department to meet its revenue targets. • Maintained a consistent corporate image.• Effectively communicated proposals and presentations.• Monitored competitor products, sales and marketing activities. • Established relationships with industry influencers and key strategic partners.• Created and managed a sales pipeline of my own. • Targeted multiple audiences in three demographic markets.• Developed new business through contacting prospective customers in the market.• Developed new and existing solutions to the market place. TrainerLeadershipTime ManagementMicrosoft OfficeCustomer ServiceProblem SolvingAccount Management

Toledo, Ohio Area

• Planned marketing and branding objectives.• Prepared marketing strategies alongside other company executives and staff.• Oversaw creation and delivery of press releases, advertisements, special supplements and other marketing materials.• Oversaw design of print ads and publications.• Ensured brand messages were consistent.• Oversaw the engaging of consumers on social media.• Deepened relationships with all media to ensure the most effective messaging and positioning of the organization.• Led content generation and production across all media platforms that were related to the marketing department’s responsibility.• Engaged with other organizations within the community.• Collaborated with sales to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.• Developed and led a team of six marketing personnel that would develop and execute new concepts, business models, channels and partners to position the business as an innovator and leader.• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.• Gather and analyze customer insight.• Nurture and enrich all external perceptions of the company.• Oversaw and helped develop four major events within the organization, including Jefferson Awards, Innovations & Excellence, The Holiday Parade and Top Work Places.TrainerLeadershipTime ManagementMicrosoft OfficeCustomer ServiceProblem SolvingAccount ManagementB2BCommunicationSocial MediaStrategic PlanningMarketing StrategyBusiness Development

Execute corporate objectives by identifying sales trends and opportunities. Maintain and create print and digital advertising campaigns and proposals for existing account base while continually recruiting new clienteles.

Toledo, Ohio Area

Successfully develop critical partnerships and marketing opportunities with key community and business leaders in addition to national advertisers.

Monroe, Mi

Held various position throughout my tenure. Retail Advertising included the overall performance and operation of the $5.5 million in retail adverting which grew 8%; Classified Advertising included the overall performance of $1.6 million in sales which grew 3% under my tenure; Sales Supervisor included the overall performance of $300,000+ in sales which went from a negative net profit to a plus net profit under my tenure.TrainerLeadershipTime ManagementMicrosoft OfficeCustomer ServiceProblem SolvingAccount ManagementB2BCommunicationSocial MediaStrategic PlanningMarketing StrategyBusiness Development

Executed corporate objectives by identifying sales trends and opportunities. Created advertising campaigns and proposals for existing account base while continually recruiting new clientele. Trained new sales personnel. Assisted in conceptualizing, creating and implementing Toledo Area Parent's annual Back-to-School Fair.

Created advertising campaigns and proposals for existing account base while continually recruiting new advertisers.

Certified Travel Agent, Tourism And Travel Services Management

Business/Advertising & Marketing

Marketing/Marketing Management, General