Marketing - Faculty of Business

Founder of the first printed pet magazine in Lebanon / www.pettalkmag.com

Economics Fundamentals InstructorFaculty of Law- Designed course syllabus- Created Social Media teaching platform for students

Digital Marketing instructorFaculty of Business

Radio host and presenter of PetTalk Radio Show, broadcasted every Thursday on VDL 93.3 FM

• Elaborating and executing detailed market and feasibility studies with PwC, to evaluate 19 different medical sub-specialties.• Creating marketing plans for different sub-divisions.• Firm financial valuation, and executing an acquisition study, and negotiations (M&A Process for several firms).• Contacting a large number of manufacturers in different industries to initiate exclusive distribution agreements.• Taking care of the legal aspect of the agreements while coordinating with the legal division.• Recruiting sales team, creating SOPs, plus operational guidance.

Elaborating marketing plans and strategies for all divisions and products and coordinating with Finance, for all GCC countries.Coordinating with media and advertising agencies, and elaborating advertising yearly plans.Review of budgets for different divisions for all countries in GCC.Maintaining quality service by establishing and enforcing organization standards.Managing a portfolio of 50+ suppliers and agencies.Supervising all Social Media activities.Recruitment responsibilities in cooperation with HR, for the marketing team.Taking care of Corporate Communication tasks with different stakeholders.Supervising events' organization, workshops and seminars

- For External Clients:* Public Relations* Media Coverage* Search optimization of Website* Conceptualised, Initiated new brand image of the company* Corporate & Sponsoring openings* Charity events for awareness, responsibility towards society* Online Social media (Facebook, Twitter and Instagram)* Elaborating Marketing plans* Creating multi-channel communication strategies* Marketing Research* Customer Satisfaction Survey* Development of new immediate strategies to enhance sales and business - For Internal Clients* Employee of the month positioning and rewarding* Staff Open day: organising from concept till execution* Internal social & integrity programs for the company’s awareness internally* Team work boosting, social framework - Corporate Communication* Company profile, Corporate branding* Employee communication* Company Newsletter

Courses:MarketingManagementMISBankingEconomy Fundamentals

Organizing different sorts of events and exhibitions, Monitoring the promo-ladies and follow up daily schedules, Analysis of campaign expenses.Participating in several Coca Cola events such as:• Asian Cup Basketball• Asian FootballOther Events: Westlife [promotional campaign] Yves Rocher Campaign Cosmence Campaign