Strategy development:• Defining and driving e-commerce strategy for a website with 3 mln new users per month • Forecasting and setting business goals in online channels: website, mobile app, marketplace• Development Omnichannel CRM StrategyStakeholder management:• Interaction and decision-making at the level of top and senior managementProcess development:• Building strategic and operational procedures for e-commerce business across online trade, operations, CRM, digital marketing, and customer care.• Creating and implementing the marketing plan in collaboration with a performance team (sea,seo,email) and social media team.Analytics and insights:• Developing and researching CJM• Managing key performance levers of traffic, conversion, ROI and AOV for all websitesCross functional collaboration:• Cooperation with IT, Product, Marketing, Finance, and Supply in Russia and Europe • Integration and launching CRM system (Mindbox)• Integration of CDP with the website and ERP to obtain data and build a customer journeyContent management:• Leading the web merchandising and website content• Optimization of site search tools & result configuration to increase conversion rates• Managing backlog and formulating business requirements for all website systems and implementation of new features for a better UX/UI performanceKey results:•Based on the successful strategy, accurate forecasting, and content boost, revenue was increased by + 147% for the WATER SPORTS category.•The thorough analysis and investigation of user stories led to Growth CR +2% after introduction of the sizeguide•The marketing plan introduction gave + 20% increase in the promo traffic effectiveness along with transparency for stakeholders through reporting

Look Media Solutions (The advertising agency with Full Digital Service, leadership in promotion of cinema in Russia)Responsibilities:• Strategy development: briefing teams, supporting of creating strategy, final agreement• Stakeholder management: communication with clients up to top management level• Project management of digital marketing strategy• People management: development and motivation of internal team up to 7 people and simultaneous management of different vendors• Analytics and research on target audience, competitors, markets, сonsumer feedback• Budgeting and marketing planning• Management of web development• Collaboration with bloggers• Producing of photo/video productionAchievements:• The 3rd tender brought 40% of total annual profit of the agency. It happened because of correctly chosen strategies and day to day communication with the clients: WorldSkills Russia, Central Partnership, Nashe kino• Prolongation of a contract on next year with a clients without tender based on excellent campaign results and client service

e:mg (Effective Marketing Group) (The creative marketing communications agency of full service, Awarded by awards of Russian and international advertise festivals)Responsibilities:• Meeting with clients to identify their business and user objectives.• Managing team tasks, project schedules and project• Communicating project status with internal and external stakeholders.• Collaborating with other project managers to oversee team resource planning.• Collaborating with developers, designers, content authors and analytics to ensure special project integration.Achievements:• Building business processes of accounting and partnership with vendors• Prolongation of a contract on next year with a clients : Mondelēz, Ferrero, Pepsico

Responsibilities:• Client Service• Digital service: tactical digital planning, control of results and KPI's, effectiveness analysis, strategies reviews, reporting, recommendations, guidelines preparing, participation in digital strategies• Communication with vendors• Coordinating production process (banners, presentations, sites, promo-sites, flash-games, html-pages, software etc.), including production and media part.Achievements:• Prolongation of a contract on next year with a clients : Hochland, METRO Cash&Carry, Akzo Nobel

Responsibilities:• Communication with key clients• Analysis of customer projects, searching for new promising opportunities for client development• Web analytics solution (Google Analytics, Yandex Metrica)• Managing SEO and SEA projects