Khue Le Email & Phone Number

Ho Chi Minh City, Vietnam

Báo Mới (which belongs to Zalo Group) provides news aggregation services on web/wap & mobile apps (iOS & Android). Báo Mới has gained the highest DAU among Vietnam's news products.The first product owner to join and work for Báo Mới. Oversaw mobile apps’ development and improvement.• Recruited, developed, and led the Product team (4 members).• Enhanced content consumption experience via researching and developing new types of media content (video) & interactive content (poll). Total app content viewsincreased by 50% within 6 months.• Improved personalized content aggregation by defining & tracking user data,including impressions, reading/viewing time & scroll depth of content view.Recommended content's CTR increased by 25%.• Gained understandings of user behaviours to create app inventory for distributingseasonal contents & maximizing advertising performance.

Vietnam

Sentifi builds the largest online ecosystem of crowd-experts and influencers in global financial markets to generate analytics using artificial intelligence, machine learning & semantic methodologies.• Defined and developed Dashboard view to provide users overall information & news of the financial market.• Responsible for the iOS mobile app, a product that helps users analyze & follow financial objects that they are interested in.

Vietnam

Mytour.vn offers online travel service deals, including hotel rooms & travel tours.• Developed a pay-at-check-in feature that significantly increased last-minute booking success rate.• Enhanced user experience by enabling book & pay instantly. Mytour was the first in Vietnam's travel market to successfully develop & launch the feature.