I managed the marketing budget including advertising, charitable donations, freelancers, and event sponsorship. I increased engagement and visibility by implementing marketing strategies plus designing and executing timelines and deliverables, such as social and web content, print ads, training manuals, and slide decks. I created Standard Operating Procedures, standardized customer service responses, and a social media calendar based on analytics improving customer retention, brand storytelling, and educational efforts. I strengthened community partnerships and spoke on behalf of the company at city council meetings, chambers of commerce, and networking events.

My time at the organization began with creating policies and procedures and organizing company data and resources to create efficiencies maximizing each team member's efforts while empowering them to focus on their strengths and utilize their downtime. I led the company through a brand refresh and strategic planning, uniting the board and increasing engagement. We increased the annual revenue by 50% including increasing major gifts and monthly donations translating into two million dollars for Leander ISD classrooms. I championed the organization, speaking professionally and passionately in the community to enrich existing relationships and foster new ones. I led all communication strategies creating content for the website, social media, annual report, newsletter, and promotional materials. I collaborated with district staff to express their needs through videos telling our story in a relatable way to connect with donors, educate, and encourage donations. I produced events from concept to completion including venue and vendor selection, volunteer recruitment, logistics, run of the show, and day of event management.

-Earned promotions following high-quality performance, leadership, dedication and passion for the mission and demonstrated ability to quickly learn and master new responsibilities-Oversee and manage the administration, intake, clinic, and adoption programs, and strategic plan of the organization for 2 permanent locations and 3 mobile locations including fundraising, marketing and community outreach-Ensure a healthy, safe and sanitary environment for the treatment of animals, staff, volunteers and guests.-Develop and maintain relationships with constituents to ensure the organization’s sustainability, impact and growth-Create marketing plan with data-driven strategies to increase awareness, engagement and funding-Enhanced organization’s recruitment and retainment strategies to create a company culture with purpose, engagement, trust and development.-Develop operational objectives that increase program effectiveness. Monitor and assess to achieve organizational goals-Build partnerships with shelters and animal welfare leaders throughout Texas to increase impact and assist in dire situations, such as hoarding cases.-Collaborated with staff and volunteers to create organization’s first gala doubling event fundraising goal to raise over $60,000-Responsible for the fiscal integrity of the organization to include monthly board reports, financial statements, $1.2 million budget preparation and measurement and prepare and coordinate with third-party firm for annual financial audit-Collaborate with board of directors to convert strategic objectives into an action plan to carry out the vision and mission of the organization

-Assist potential and current clients in account creation and product implementation-Create client information and usage reports, billing reports and competitive analysis reports-Collaborate with customer support, IT and typist teams in order to meet client needs-Support pilot groups by training users, tracking usage and documenting feedback in order to maximize customer experience and convert users-Communicate with and present to senior level clients and attend tradeshows

-Provided comprehensive trade show service to clients-Ensured accurate completion of concurring projects given each client’s time frame and budget-Collaborated with multiple departments, labor contractors and suppliers to meet client needs-Promptly and thoroughly provided solutions for all client needs-Enhanced knowledge of industry terminology and standards

- Coordinated and managed all company events including customer appreciation events and trade shows by selecting ideal market and event site locations and negotiating venue and vendor contracts, providing on-site event management, designing and distributing promotional materials and event signage, generating funding and managing collections, fulfilling food and beverage requirements and developing site logistics to create ideal traffic flow- Produced and supported critical company projects including generating and implementing training program as well as developing standard operating procedures for software conversion, leading new website development and initiating multiple fundraising efforts- Improved the company’s image and branding strategy through content creation for national advertisements and videos, developing and distributing flyers, newsletters, catalogs and press releases as well as designing trade show equipment and managing industry event participation- Developed and maintained key relationships by serving on the advisory board and merchandising committee developing a merchandising strategy for 7 branch locations, collaborating with the executive committee to generate and execute company strategy as well as fostering vendor, customer and employee relationships

-Conducted organizational diagnosis including data collection, analysis, feedback and training-Developed guidelines for improving meetings-Coached management on maximizing horizontal communication