Charnchai (Ben) Lersbantornkul

Charnchai (Ben) Lersbantornkul Email and Phone Number

Chief Executive Officer and Founder @ eWisdom
Bangkok, TH
Charnchai (Ben) Lersbantornkul's Location
Bangkok Metropolitan Area, Thailand, Thailand
About Charnchai (Ben) Lersbantornkul

Experienced CEO with a proven track record of leading companies to substantial revenue growth and operational excellence. As a decisive leader, I have developed teams to achieve significant milestones, including raising seed funding and achieving multi-million sales revenues. With a background in financial planning, analysis, and strategic pricing, I bring a wealth of expertise in driving financial success and cost reduction. With experience in finance and operation in various companies, I am confident to deliver impactful results in a role that you are looking for.

Charnchai (Ben) Lersbantornkul's Current Company Details
eWisdom

Ewisdom

View
Chief Executive Officer and Founder
Bangkok, TH
Website:
ewisdom.co
Employees:
2
Charnchai (Ben) Lersbantornkul Work Experience Details
  • Ewisdom
    Chief Executive Officer And Founder
    Ewisdom
    Bangkok, Th
  • Rent Connected
    Ceo And Founder Of Rent Connected
    Rent Connected Jan 2017 - Present
    As the CEO and Founder of Rent Connected, I have been deeply involved in shaping the business from initial concept through to successful launch in June 2017, securing $200K in seed funding by December 2017. My journey includes:Strategic Growth and Revenue Expansion: Spearheaded significant revenue growth from 2 million THB in 2017 to 33 million THB by 2019, driving innovation and scalability in the car rental market.Financial Management and Compliance: Overseeing comprehensive financial operations, including VAT submission, withholding tax, cash flow management, and annual financial reporting, ensuring transparency and efficient fiscal oversight.Customer Service Leadership: Leading customer service operations to address customer needs promptly, enhancing satisfaction and optimizing the user experience for booking car rentals.Stakeholder Reporting: Providing monthly investor and shareholder reports to maintain clear communication and align on strategic objectives.Innovation in Customer Support: Developed and launched "Nong Yindee," an AI-powered chatbot, to streamline booking processes, delivering a seamless and personalized experience for Rent Connected customers.
  • บริษัท ดีเจริญกิจพัฒนา จำกัด
    Chief Executive Officer
    บริษัท ดีเจริญกิจพัฒนา จำกัด Jun 2021 - Oct 2024
    As CEO and project lead at DCP (Construction Company), I oversee all aspects of our business, from decision-making and strategic planning to hands-on project management. My responsibilities include:Strategic Leadership: Acting as a proactive owner, I drive business decisions, solve critical challenges, and build lasting partnerships to foster long-term growth.Financial & Administrative Management: Implementing a robust finance and administrative structure through Flowaccount, handling all aspects from PO issuance to payroll, cash flow management, and cost control.Branding & Digital Marketing: Leading branding initiatives as CMO, managing digital strategies including Google Ads, and overseeing social media outreach across Facebook and YouTube.Operations & Project Management: Directing project planning, managing on-site issues, coordinating with stakeholders, and ensuring efficient billing cycles.Human Resources: Conducting hiring, interviewing, and onboarding processes; finding skilled craftsmen for specific tasks; tracking KPIs to drive performance.Client & Partner Relations: Sourcing and negotiating with suppliers for cost-effective procurement, while building strong, long-term relationships with clients for sustained growth.
  • Nissan Leasing (Thailand)
    Agm, Wholesales
    Nissan Leasing (Thailand) Jan 2015 - Dec 2016
    AGM, Wholesales (direct report to the president)▪ Being the head of wholesales department, I am responsible for floorplan or vehicle financing for Nissan dealers nationwide as well as fleet customers across the country as well as managing over 9 people in the team.Head of floorplan department▪ Reviewing credit facilities to provide loans for each Nissan Dealer (over 120 dealers nationwide) by implementing credit score.▪ Reviewing aging loans for each dealer.▪ Developing revenue forecast reports of floorplan for finance and accounting department.▪ Working with insurance company to do the floorplan insurance.▪ Providing and reviewing weekly and monthly report to the president and take actions from the result.▪ Enhancing the floorplan system to help dealers and a team work more effectively and efficiently.▪ Working with other department like risk management and finance and accounting, treasury department.▪ Working with internal audit control to make sure the operation run correctly by evaluating the process and authority level.Head of Fleet department▪ Reviewing credit facilities to provide loans for SMEs or car rental companies using a credit score as a result from all financial ratios.▪ Reviewing overdue outstanding for each company.▪ Managing operating lease car for Nissan company cars as well as test drive cars for dealers.Achievemento Achieved the target of interest revenue in 2016o Set up a new Operating Lease operation and run Operating Lease car for Nissan Motor (Thailand) for both position cars and test drive cars.o Achieved sales in fleet revenue for corporate users
  • Nissan Leasing (Thailand) Co.,Ltd.
    Agm, Financial Planning And Analysis
    Nissan Leasing (Thailand) Co.,Ltd. Jun 2014 - Jan 2015
    AGM, Financial Planning and AnalysisResponsibility Being AGM reporting to GM of finance and accountingo Being responsible for financial planning and analysis of the company in all aspects such as business plan, budget and forecast.o Costs controller in all departments working with all departments. Achievemento Cost reduction in SMS expenseso Cost reduction in banking fees and paper
  • Lear Corporation
    Asean Commercial Finance Manager
    Lear Corporation Jul 2011 - Jun 2014
    Southfield , Michigan, Us
    - Developing the pricing quotation for sales to be competitive as well as to be profitable for ASEAN countries – Thailand, Malaysia, Vietnam and Indonesia.- Leading the strategic costing and pricing review with senior high management.- Ensuring costed BOM are at the most accuracy level.- Making sure all business aspects have been taken into consideration so that the risks of profitability growth are diminished.- Supporting both finance teams and operational teams in some adhoc studies such as make versus buy analysis and vertical integration analysis.- Labour and overhead rate benchmarking for all ASEAN plants for both seating and EPMS plants- To closely work with Finance Director to develop the long term business with high level of accuracy.- Developing 5 years strategic plan for new programs- To closely work with project management team to track and control project CAPEX and startup cost.- Supplier selection analysis
  • Ford Motor Company
    Asean Finance Analyst
    Ford Motor Company Apr 2010 - Jul 2011
    Dearborn, Michigan, Us
    • Drives the ASEAN profit targets including cost performances and service parts profit.• Improving the overall efficiency of ASEAN Profit Forecast Reporting• Analyzing ASEAN profit forecast such month-over-month variances, quarter-over-quarter variances, forecast-over-budget variances, risks and opportunities• Managing not only ASEAN forecast reports, but also ASEAN Finance forecast system• Controlling and managing ASEAN non-product spending and hiring• Delivering MFG cost performance such as L&OH, Launch costs, spending, Obsolescence• Achieved the ASEAN PBT (profit before tax) of $57 million in 2010 vs. the target of $55 million.• Supported the financial analyses of the ASEAN profits for senior management.• Is the expert in the Essbase System for the ASEAN countries (Essbase is a global finance system at Ford).
  • Ford Service (Thailand)
    Apa Manufacturing Analyst
    Ford Service (Thailand) Apr 2008 - Apr 2010
    • Consolidated and analyzed all manufacturing related data from the 7 countries within Asia Pacific & Africa i.e. Australia, South Africa, India, China, Taiwan, Vietnam and Philippines. Worked with the Financial Analysts in each country.• Analyzed the manufacturing cost changes and manufacturing cost performance monthly and compared vs. the budgeted figures for about 20 vehicle models including Ford Focus, Escape, Everest, Ranger, Fiesta, etc.• Analyzed and monitored the costs such as salary and travel costs against the budget for Manufacturing, Material Planning and the Logistics Department.• Analyzed and managed the actual launch costs and forecasted launch costs between Ford and AAT (Auto Alliance Thailand) e.g. Ford Fiesta launch.• Managed and monitored the asset movement for each country, especially for depreciation, amortization, facility and tooling spending and retirement.• Provided capital spending budget for each market for each year and then analyzed and managed the actual and forecast spending against the budget.• Analyzed the relationship amongst the wholesale volume, production volume, inventory and related factors.• Responsible for developing the annual budget for all the manufacturing key data e.g. head count, working days, labor & overhead costs/unit to ensure cost efficiency.• Do the IRR analysis for any project investment.• Successfully coordinated between the ASEAN and Asia Pacific & Africa countries to resolve any issues.• Successfully analyzed and reported the MFG cost performance within short timing.
  • Fabrinet
    Planner
    Fabrinet Aug 2005 - Apr 2008
    Kookot, Lumlookka Patumthanee, Th
    • Planned the requirement of materials, controlled and supplied the Manufacturing Department according to customer demands, appropriate lead time, and inventory level and scheduled the products to serve customer’s delivery requirements, together with team. Provided materials status information to Management. Planned the headcount, working days, and OT hours for the production planning purposes to create cost efficiency.• Worked with the Costing team on the Profit & Loss Analysis.• Was the key liaison amongst all the Departments i.e. BOI,¬ Receiving, Warehouse, Traffic, RFQ (Request for Quote), Oracle team, SCE (Supply Chain Engineer), SQE (Supplier Quality Engineer), Finance and Shipping to get the job done.• Projected the revenue on a monthly or quarterly basis for the business unit.• Discussed with the team regarding all issues such as headcounts, equipments, and materials affected by the demand change from the customer e.g. Adopco, Systron, etc.• Maximized the inventory turnover rate by planning/increasing the product sales.

Charnchai (Ben) Lersbantornkul Education Details

  • La Trobe University
    La Trobe University
    Mba
  • Chulalongkorn University
    Chulalongkorn University
    Science Of Physics

Frequently Asked Questions about Charnchai (Ben) Lersbantornkul

What company does Charnchai (Ben) Lersbantornkul work for?

Charnchai (Ben) Lersbantornkul works for Ewisdom

What is Charnchai (Ben) Lersbantornkul's role at the current company?

Charnchai (Ben) Lersbantornkul's current role is Chief Executive Officer and Founder.

What schools did Charnchai (Ben) Lersbantornkul attend?

Charnchai (Ben) Lersbantornkul attended La Trobe University, Chulalongkorn University.

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