Working as UX-Lead, contribute individually, manage and provide user centred design solutions to enhance UX/CX for variety of products for Investment Solution in Fintech domain.

Worked on various products like Securities, Risks, Management, Reconciliation, Pricing Source Management, Database Management etc and provide complete end to end design solutions to the clients.Requirements gathering through Project Managers Interviews and discussion, through Business analyst, client feedback and stakeholders discussions to understand and translate business and user requirements and technology constraints into simple yet meaningful design solutions.Evaluation of design requirements, competitor analysis, focusing on pain points and improvements, gathering through analysis.Working with other Designers and developers, analyse resources and guide them about the product enhancement. Co-ordinate with them and provide the solution for client functional requirements.Information Architecture and Rapid prototype creation and validation with across the departments. Presenting concepts and solutions to stakeholders, product owners, business owners and client.Embed Branding elements and common UI patterns, complete UX/UI revamp of the products depending on user research, improve styling and structure of the products.

Worked as a UX/UI Designer, manage user centred design process to enhance UX/CX for E-commerce, Mobile commerce & TV-commerce products for across the platforms with the result of great customer’s satisfaction and increase in overall Web & Mobile sales by 16%.Enhanced the user experience of subsidiary applications, OMS, Coupon Management, ERP, Payment Process for Product by extensive qualitative and quantitative research.Launched new CRM, Logistics, Inventory Management applications that helps to increase 20% in sales.Handling a team of 3 developers and 1 designer, define and manage UX core principles and concepts for UI design using derived insights and analysis that provides meaningful values to target users and the company.Requirement gathering through user research and competitor analysis, managing communications with users and stakeholders, tele-caller agents and provide end-to-end experience design solutions.Presenting and validation UX solutions to business, stakeholders, product engineering and QA team to ensure desired UX deliverables.Provided UX solution for logistics including mobile app to made delivery & pickup faster, track and real time status update with different user profiling.Provided UX solution for Show Planning application to track minute by minute show performance, inventory status and real time customer’s queries resolution on live shows running on different TV channels, sales trend, and products/categories performance analysis to plan products for live show.Provided UX solution for master data management project to merge and identify unique customers from TV, Web and Mobile.

Worked for multiple Fareportal’s brands like Cheapoair.com, Cheapoair.co.uk, Cheapoair.co.ca, OneTravel.com, Travelspot.com and with their respective marketing team and handle all the promotion and advertising for Airline and Travel Deals. Worked on their website promotions, user profiles and e-mailers for several devices such as Android/iPad/iPhone.Designed and conduct user testing and concept validation i.e. identify potential solution options for a stated user need and design experiments with flight and hotel bookings that help elicit the most viable solution for users.With user interviews framed key questions, create research plans to address those, conduct research, and synthesize the findings into meaningful, actionable insights.Visualising and executing concepts for various online advertisements campaigns, micro sites focus on the user experience and attention to detail.Worked with marketing team and successfully provided the design solutions for User Profiles, Airline Deals Promotions, Affiliates Promotions, Seasonal Deals, Travel deals and Hotel packages, Animated Affiliate banner in Flash.User Research, focusing on the User Interaction while booking for flight, hotels and other vacation packages.Learned different aspects of designing and technology, user experience design (UXD), user centred design (UCD), colour theories, Design Principles, Composition, SEO and executed in various projects.

Provided high standard cross browsers and platform independent applications, validated by different web standards.Successfully designed user experience and interactive websites projects with XHTML, cross browser compatibility, and worked closely with clients to ensure their requirements.Digital advertising for clients like Barber Jackson, Coast Digital, British Airways, BBC and Credit Today.Manage user centred design for web, mobile and desktop based software products, interacted with other departments and implement designs into technology frameworks.Research and develop best practices, standards and guidelines for UX designers to follow when developing user centred designs.