● Grew LinkedIn followers by 4,500 in 6 months through targeted content curation.● Led a complete redesign of the website.● Achieved 50% monthly increase in LinkedIn page impressions by focusing on the relatable content.● Out of 3 leads 1 Lead converted into client in 8 months due to dedicated marketing efforts for Image Sensor Processing● Edited and repurposed webinars and talks for optimal content engagement and brand awareness.● Improved digital graphics according to the branding and to enhance visual appeal.

● Started the Holistic Care and Holistic Care Pharmacy TikTok accounts from scratch. By implementing POV content, It reached 50k followers on Holistic Care Pharmacy and 15k followers on the Holistic Care Official account.● Increase Instagram Reach by 2 Million in 2 month (Instagram Reach from 320k to 2M)● Grew 41k followers in 4 Month on Instagram by putting out informative content with engaging hooks● Grew 10k followers in 4 Month on Facebook● Streamlined the processes

● Created and managed google ad campaigns according to the objective (Bulk Install/Revenue/Category Ranking)● Managed budget allocation ($30k to $50k) and spend for each game to increase the ROI● Initiated ROAS Google Ad Campaigns and achieved 200% ROAS in two weeks by using Google Play Console Search Terms, Keywords from ASO team, Images with clear game visuals, video animations testing, and Mediation setting by developer team.● Coordinated with creative team for ad images and videos● Kept an eye on KPIs (Retention, Playtime etc.) to suggest improvements

● Formulated Content Strategy for brand awareness and lead generation ● Maintained and evolved content calendars and KPI Sheets month over month to keep check and implement new solutions where needed ● Managed a team of three people with effective interdepartmental collaboration through Asana.● Monitored Social Media Analytics and create a content strategy accordingly (Brand Promotion, Memes, Viral Content, Car Launches Social Media Plan) ● Reached 2 million Followers from 1.3 million organically in 6 Months by interacting with the audience in a more engaging way (Asking Questions, Short Videos, Memes) ● Executed PakWheels Car Mela Dec’21 paid ad campaign (Interest-based – Urdu) on Facebook resulted in 300k+ reach ● Achieved Highest Website sessions since 2018 due to pre-planned activities for a car launch (Changan Alsvin) ● Grew 572% Reach and 271% Engagement in Eight Months by creating interactive, meme and Short Videos content. ● Audited online conversations to find out word of mouth about the brand to keep up with the trends ● Reported problems to the concerned departments to improve the products and front-end employees’ performance ● Executed TikTok Ads for car selling

● Grew 36% of website sessions from social in 2020 by curating interactive content resulting in more participation. ● 240% Increase in Facebook Organic Engagement in 6 months (Aug 2020 to Jan 2021) ● 650% Increase in Organic reach on Facebook in 8 months by sharing UGC, memes & Interactive Ideas ● 138% increase in Facebook comments by using comparison & asking for opinions that tap into competitive emotions. ● 160% increase in engagement on Twitter by sharing timely news, short tweets of tips, and unique UGC. ● 26% increase in Used Cars leads by using carousels and artworks of educating people regarding the most suitable car for them. ● Improved brand communication by converting to a story format resulting in more reach of promotional content ● Search other communities & platforms for unique, modified, and unusual posts to use for engagement.