As a Product Manager for Embark, I led the development from the initial concept of AI-product ORCA through to full implementation, driving the addition of key features such as reports, analytics, licenses, roles mapping, and AI-driven functionality. I collaborated closely with cross-functional teams including backend and frontend engineers, testers, and clients to define and refine API input/output parameters, database structures, and user tracking via PostHog. My role also involved identifying feature gaps, prioritizing tasks, and ensuring smooth client onboarding while focusing on the overall product-market fit.

• Improved product performance by 3% by optimizing search result from the first click• Utilized customer survey reports to introduce new extended features like startup heatmap visualization, additional startupinformation and others while further increasing the upselling revenue by 4%.• Added ancillary revenue of 5% by leading a team of 13 members to conduct product innovation research for 10+ corporate multinational clients in order to improve their upcoming product strategy.

• Founded Anatomy Coach to enable 3D visualizations of human body parts and further sold it to Chhattisgarh government• Handled a team of 10 to develop a cohesive product vision• Conducted surveys and used RICE framework to perform feature prioritization on regressive and progressive product• Used AARRR framework to understand the user journey and identify pain points to improve overall product value by 2%• Increased user to customer ratio by using metrics like monthly active users (MAU), total subscriptions, average use time etc

• Analyzed user activity of the application to improve engagement by 8%• Worked with developers to define user stories and acceptance criteria to improve product development efficiency by 3%• Increased overall business value by 6% by conducting user survey to gather requirements of the current app in order to upsellkey new features

• Formulated the content strategy & accelerated the traffic by 200% in 3 months while leading a team of 20 people• Conducted regular follow-ups to on-board new brands and secure INR 5.5 lacs+ in a month• Closed 7+ brands for Brand Content Partnership & 60 Facebook pages for FB Partnership marketing in a month • Generated 100+ leads through FB Lead Form to develop a sales channel & closed 2 for FB marketing on a daily basis