- Seasoned marketing strategist with over 15 years of diverse experience in top-tier organizations, including 2+ years driving B2B and exhibition initiatives at Times Group (ET EDGE), 4 years enhancing customer loyalty through Jet Airways’ JetPrivilege program, and 2.6 years spearheading the ACC Help Center activation across 17 centers in India.- Proven track record in crafting and executing marketing strategies that drive business growth, with a focus on aggressive launch and promotion plans.- Deep expertise in Direct Marketing, Brand Activation, and Engagement Programs, with a strong ability to enhance brand performance through targeted campaigns, events, and loyalty initiatives.- Exceptional people management skills, adept at leading cross-functional teams, managing relationships with internal and external stakeholders, and coordinating with vendors to ensure seamless execution of marketing strategies.- Adept at designing and implementing integrated marketing communication plans that align with strategic goals, ensuring optimal use of online and offline channels within budget constraints.- Results-driven professional with outstanding communication and interpersonal skills, committed to delivering measurable outcomes.
-
Recruitment HeadTechleague Itsol Pvt Ltd Feb 2024 - PresentMumbai, Maharashtra, IndiaWe are a team of seasoned professionals with over 30 years of combined expertise in Talent Management, Development, and Assessment. We are excited to introduce TechLeague Talent Acquisition, specializing in comprehensive recruitment services for Marketing, Operations, and Supply Chain sectors.While TechLeague Talent Acquisition is a new venture, it leverages our extensive domain knowledge and deep understanding of the complexities within these industries. Our thorough recruitment… Show more We are a team of seasoned professionals with over 30 years of combined expertise in Talent Management, Development, and Assessment. We are excited to introduce TechLeague Talent Acquisition, specializing in comprehensive recruitment services for Marketing, Operations, and Supply Chain sectors.While TechLeague Talent Acquisition is a new venture, it leverages our extensive domain knowledge and deep understanding of the complexities within these industries. Our thorough recruitment process includes meticulous shortlisting and screening, as well as scenario-driven assessments for clients’ top functional and behavioral skills, conducted by experienced professionals.We are committed to delivering top-tier talent who meet your technical requirements and also align seamlessly with your company culture. Partner with TechLeague to build a high-performance, future-ready team that drives your business forward. Show less -
Founder & OwnerParentingnmore.Com Jun 2019 - PresentMumbaiAt ParentingNmore.com, our mission is to share valuable insights and lessons learned from our own parenting journey—and so much more. Raising four children (including a set of triplets!) has provided us with a wealth of real-world experience and knowledge that we’re excited to share with you. Through our platform, we offer practical tips, helpful hacks, and advice to make your parenting journey smoother and more enjoyable.What We Cover:ParentingNmore.com explores a wide range of… Show more At ParentingNmore.com, our mission is to share valuable insights and lessons learned from our own parenting journey—and so much more. Raising four children (including a set of triplets!) has provided us with a wealth of real-world experience and knowledge that we’re excited to share with you. Through our platform, we offer practical tips, helpful hacks, and advice to make your parenting journey smoother and more enjoyable.What We Cover:ParentingNmore.com explores a wide range of topics, including:- Prenatal and Postnatal Care- Preteens and Teen Development- Nutrition and Family Meals- Family TravelAnd much more!Expert Insights:To ensure we provide you with the most accurate and up-to-date information, we are also building a network of professional experts across various fields. This allows us to offer you expert advice and resources, empowering you to make informed decisions on all aspects of parenting. Show less
-
Sr. Manager MarketingBennett Coleman And Co. Ltd. (Times Group) Mar 2016 - Aug 2018Mumbai Area, IndiaHighlights:• Awarded for – “Most Supporting Team Member of the Year – 2016-17” & “Topmost Performance for the Year – 2017-18”• Conceptualised and Executed the first Exhibition for the company – “The Times of India Global Sports Business Show - GSBS”• Effectively marketed & Executed – The Economic Times India UAE strategic Conclave in Dubai• Effectively Marketed & executed GBS – Global Business Summit for 2 consecutive years (A Prime Minister Event)o Over 2000 leads generated… Show more Highlights:• Awarded for – “Most Supporting Team Member of the Year – 2016-17” & “Topmost Performance for the Year – 2017-18”• Conceptualised and Executed the first Exhibition for the company – “The Times of India Global Sports Business Show - GSBS”• Effectively marketed & Executed – The Economic Times India UAE strategic Conclave in Dubai• Effectively Marketed & executed GBS – Global Business Summit for 2 consecutive years (A Prime Minister Event)o Over 2000 leads generated through various campaigns• Delivering over 30 events & 2 Exhibitions in the year for The Economic Times & Times Group• Successfully planned & executed The Smart Green Summit & Awards with a reach out to over 33,000 Architects, builders etc for 2 consecutive years• ET-EDGE - Website LaunchResponsibilities: • Conceptualizing & Execution of media plans right from 30 lakhs to 25 Crore• TV Episodes & Promos, Newspapers Campaigns, Featured Articles, Outdoor Campaigns, Radio Promotion• Coordination with Creative Agency, PR agencies, Media agencies & digital agencies• Pre & Post event PR management• Media planning (Print, Digital, BTL activities)• Digital Marketing – Facebook, Twitter, LinkedIn Youtube, Emailers, SMS etc.• Market Research & Analysis• Inventory management• Conference programming • On ground Branding – Conference & Exhibitions • Customized promotional plans for partners, Ensuring seamless delivery• Sales monitoring & ROI calculation Show less -
Marketing Manager - India (Head Marketing)Royal Selangor May 2012 - Jul 2013Mumbai Area, IndiaHighlights:• Efficiently managed brand engagement-driven events; instrumental in achieving 300% return on investments generated through DM activities, events, etc.• Significantly contributed in exceeding the 6 months PR Value target by almost 200%• Successfully organized Familiarization Trip on the Brand to Malaysia with 8 high-end magazines; and achieved:o ROI-52.95 times of the investmento Ad Value generation of INR 32,30,0000o PR Value generation of INR… Show more Highlights:• Efficiently managed brand engagement-driven events; instrumental in achieving 300% return on investments generated through DM activities, events, etc.• Significantly contributed in exceeding the 6 months PR Value target by almost 200%• Successfully organized Familiarization Trip on the Brand to Malaysia with 8 high-end magazines; and achieved:o ROI-52.95 times of the investmento Ad Value generation of INR 32,30,0000o PR Value generation of INR 1,61,50,000Jan’13-July’13 Ivory Tag, Mumbai Marketing ConsultantResponsibilities: • Re-vamp the look and feel of the brand and the perception of the brand (Total 10 Shop-in shop located across 6 cities)• Networking with media personnel and establishing long-standing associations with them• Re-look at the Visual Display and the VM• Introduce online and offline campaigns to increase the foot flow and purchases• Online Database management and marketing offers from time to time to activate the dormant buyers• Increase in Online engagement through campaigns on facebook, website, facebook ads and through emailersHighlights:• Instrumental in increasing revenue by 30% offline at all centrals through engagements at stores, branding, VM, etc.• Pivotal in achieving an average of 60% sales generated at centrals within the accessories category (being highest in the accessories division @ Central)• Increase in the overall online sales by 15% through the campaigns Show less -
Asst. Manager MarketingJet Airways Feb 2008 - Dec 2011MumbaiHighlights:• 2008 – 2009: Worked on the re-launch of JetPrivilege as a brand. This involvedo Introduction of new features within JetPrivilegeo Revised upgrade and retention criteria’so New membership cards , Welcome Packs, Programme guide, leaflets, partner guide and more…o Member communication 360° (ATL, BTL and PR).o Website updates and more…• 2009: Ideation and conceptualization of “Woman of substance” campaign and offers. Increase in sales by 40% from Women… Show more Highlights:• 2008 – 2009: Worked on the re-launch of JetPrivilege as a brand. This involvedo Introduction of new features within JetPrivilegeo Revised upgrade and retention criteria’so New membership cards , Welcome Packs, Programme guide, leaflets, partner guide and more…o Member communication 360° (ATL, BTL and PR).o Website updates and more…• 2009: Ideation and conceptualization of “Woman of substance” campaign and offers. Increase in sales by 40% from Women members in lean time (Feb mid – March end). Appreciation letter received from the CEO.• 2009 – 2010: JetPrivilege emailers open rates taken to avg of 31% and click rates @6%.• 2010 -2011: JetPrivilege members contribution to revenue – 40% in Domestic and 15% International• 2010 – 2011: Increase in member engagement by up to 900%• 2011: Redo Programme handbook on the Website• 2011: Grooming bookletRole:• Introduction of new features• Conceptualise and initiate varioous JetPrivilege and Partner promotions• Create brand visibility • Study and analyze JetPrivilege e-mailers/newsletters• Acquisition of new members• Support sales and marketing• Churn management• Activation's• Review and drive improvements in customer experience Show less -
Manager Client PartnershipTheorym Interactive Jul 2005 - Jan 2008Progressed to become a Manager Client Partnership (Servicing)Accounts handled ● ACC Ltd. (Help Centre – PAN India) ● i-mint ● Club West ● HDFC Bank ● PlanetM ● Nitco Tiles ● Saregama ● ICICI Lombardi-mint - Loyalty Solutions and Research Ltd (network company of ICICI ventre fund) Role:• Loyalty Programe Management for end customers & devising sales tools for alliance partner acquisition• Devise a Marketing Plan for promoting the concept and… Show more Progressed to become a Manager Client Partnership (Servicing)Accounts handled ● ACC Ltd. (Help Centre – PAN India) ● i-mint ● Club West ● HDFC Bank ● PlanetM ● Nitco Tiles ● Saregama ● ICICI Lombardi-mint - Loyalty Solutions and Research Ltd (network company of ICICI ventre fund) Role:• Loyalty Programe Management for end customers & devising sales tools for alliance partner acquisition• Devise a Marketing Plan for promoting the concept and customer acquisition & activation• Devising Cross sell promotions based on member transactions to induce card usage across verticals• Devising cluster specific offers to induce member visits to various partner outletsACC - The Associated Cement Companies Ltd. Role:• Management and Implementation of a Construction Service / Help Centre for Individual Home Builders, Site Engineers and Contractors, Civil Consultants and Architects and Students• Designing relevant promotion materials with respect to market type and the budget available• Media planning and buying for advertisement bursts to support marketing initiatives• Identifying Market potential for subsequent launches translating to a marketing plan • Setting up a Toll Free number, Training Call Center Executives for handling customer queries, and manage reports etc. • Setting-up of SBU’s, for ACC Cement. SBU’s set up at 17 locations• Managed a team of 18 supervisors and over 80 promoters PAN India• Overall team supervision PAN India w.r.t. reporting and target achievementsTimes Retail – Planet MRole:• Loyalty Program Management for end customers• Data Analysis like RFM, MIS - Store wise, Region wise, for monitoring and reporting member contribution to sales • Devising cluster specific offers to induce member visits to the store • On – line campaign management for tracking offer effectiveness• Managing the Redemption Process Show less
-
Client Service ExecutiveUtopia Jun 2003 - Dec 2004Santacruz
-
Team Leader - Corporate Customer Relations, Marketing & SalesGlobal Direct (Orange Dsa) Jun 2001 - Dec 2002Grew from an executive to a Team leader.Role:•Responsible for Corporate and institutional sales of Orange Sim - Cards in the Mumbai Region•Client servicing and client relationship management of Key Corporate accounts •Customer interaction and addressing problems related to Scheme Implementation•Monitoring sales and analyzing data to understand the promotions that worked•Collecting feedback for implementation of new schemes and marketing strategies•Addressing to the… Show more Grew from an executive to a Team leader.Role:•Responsible for Corporate and institutional sales of Orange Sim - Cards in the Mumbai Region•Client servicing and client relationship management of Key Corporate accounts •Customer interaction and addressing problems related to Scheme Implementation•Monitoring sales and analyzing data to understand the promotions that worked•Collecting feedback for implementation of new schemes and marketing strategies•Addressing to the various problems faced by the Sales Team with respect to the marketing. Support like, Schemes implementation, Customer complaints etc.•Training/ Retraining and Recruiting new people•Performance evaluation for each team member Show less
Khushboo Kirale Education Details
-
Mmm, Mumbai UniversityMarketing -
B.Com From Tolani College Of CommerceCommerce, Accounts And Advertising
Frequently Asked Questions about Khushboo Kirale
What company does Khushboo Kirale work for?
Khushboo Kirale works for Techleague Itsol Pvt Ltd
What is Khushboo Kirale's role at the current company?
Khushboo Kirale's current role is Head of Recruitment.
What schools did Khushboo Kirale attend?
Khushboo Kirale attended Mmm, Mumbai University, B.com From Tolani College Of Commerce.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial