• Develop Marketing and Social Media strategies to help clients meet business objectives and ignite sales growth.• Offer advice and creative direction on all marketing material, product offerings and client management in correlation with the latest trends and commercial changes.• Focus on branding, advertising and communications to develop B2B and B2C relations.

• Manage all social media platforms, content copywriting and postings daily following brand guidelines and report back on social media analytics and KPIs. • Build the marketing and social media strategy in accordance to the company goals and objectives. • Build media partnerships and client relationships with leading organizations to create and cross-promote all content and build long-term relationships.• Create promotional material for upcoming events and workshops and handle all advertising and PR activities worldwide.

• Build new program components for all participating business lines with new hires through the campus recruitment pipeline such as Orientation, Job Shadowing and Campus Insider programs. Creating project plans, manage the entire Recruitment team based in the US and Canada and managing the coordination and communication of all programmes.• Organize key events such as Orientation, the Women in Leadership Summit and TD Early Access from start to finish for over 400 attendees in New York City and Canada. • Data collecting and leading presentations for senior management and C-level executives on all Recruitment efforts and business development strategies.• Manage all departmental budgets and spending and coordinate with HR and Talent Acquisition to manage and control current and future spending.• Build the campus marketing and social media strategy and manage all communication to senior executives and new hires in correlation to the new communication and branding guidelines.

• Fulfilled the following job positions in the stated order: Assistant to the Director of CMSR, Marketing Assistant for the College of Engineering, Design and Physical Sciences, STEM Project Lead, Project Coordinator for Student Recruitment and Events.• Created and updated varied marketing material for internal and external use such as school visits and campus fairs. Worked alongside Graphic designers to produce material such as information brochures and z-cards.• Ordered all relevant merchandising for on and off-campus events strictly following budgets. Negotiated and built long term relations with external suppliers and graphic designers for future deals.• Recruited, trained and managed over 200 Student Ambassadors and placement students for weekly on and off-campus events such as HE fairs and Open days.• Other tasks included running all recruitment events on campus, analyzing departmental budgets and promoting University events externally through online and offline communication channels.

• Represented the University at internal and external events such as Higher Education Fairs and UCAS Conventions as well as leading on campus tours and student life sessions. • Prepared and conducted Power-point presentations, Q&A panels, and online webinars for prospective students. Also represented the University on The Student Room answering questions about the University from potential students.

• Managed Summer schools on campus in terms of accommodation, catering, sporting activities and social events.• Added and managed all the data entered on Kx (Kinetics Solutions software) and prepared invoices for the summer schools stating all their costs and expenses.