- Managed data and tracking systems for social media analytics associated with The Arena’sdigital presence and user research on its pilot- Content creator for TikTok and Instagram- Lead and supported a team of brand ambassadors - Acted as a thought partner to the CEO by brainstorming content ideas

-Provided support for the Assistant Director of Licensing and Trademarks and the Director of Marketing on activities related to the Master Brand of Virginia -Responsible for promoting VT-licensed merchandise via social media-Assisted in keeping track of inventory as well as providing organizational assistance -Managed a photo shoot for Virginia Tech merchandise in Victoria's Secret PINK

-Assisted the Senior Clinical Project Manager as well as the Director of Statistical Programming and Analysis on a day-to-day basis.-Collaborated with various team members to create a business plan and brochure for a new product as well as a video for new and existing team members.-Worked with Microsoft Word, PowerPoint and Excel and Canva to create flow charts, diagrams, timetables, work summaries and time-tables. -Researched possible competitors of a new product and analyzed the data collected.-Promoted the company through various social media platforms. -Researched and acquired over 500 emails for marketing purposes.