Effectively managed a diverse clientele panning across industries, ranging from the Embassy of a Middle Eastern Country to Skyscanner and SRF, while also working on a project pitch for UNESCO. Key responsibilities included:- Spearheading the development and execution of social media strategy and influencer marketing, including planning, creating, and executing impactful campaigns.- Orchestrating social media coverage and planning content during the G20 Summit and other coinciding events.- Conducting regular competitive analysis to keep abreast of industry trends and competitors.- Generating weekly and monthly reports demonstrating social media growth across various platforms.- Cultivating and managing internal and external relationships crucial for the brand's success.UNESCO - Gender Bias Project Pitch:- Pitched a project to UNESCO aimed at addressing gender biases prevalent in Indian societies which involved playing a key role in the ideation and development of an engagement-driven campaign. - The objectives encompassed raising awareness about these biases and educating the public about actions to combat and eradicate them. - Conducted thorough secondary research, analyzed trends, and gathered data on women's employment and empowerment across various industries.

TEDxDSC, is an independently organized TEDx event at Dyal Singh College, University of Delhi. During the stint, my responsibilities included:- - Significantly boosting event attendance and fostering active participation by employing meticulously crafted strategies that seamlessly integrate with the core ethos and values of TEDxDSC.- Forged strategic partnerships with key stakeholders to exponentially expand the event's sphere of influence, reaching diverse audiences far and wide.- Proactively monitored and harnessed the power of social media and online platforms to not only track references to the TEDx event but also foster meaningful interactions, cultivating a thriving and tightly-knit community of passionate individuals.- Rigorously screened and recruited a team of 12+ Campus Ambassadors, who served as exemplary ambassadors of the organization, skillfully harnessing their potential to deliver outstanding outcomes and achieve desired goals.

Worked directly under the Group Chief Marketing Officer and Chief Operating Officer (Consumer Revenue), Vivek Malhotra- Developed a comprehensive research deck and crafted a persuasive proposal for a strategic partnership with a global social media giant, focusing on the promotion of short-form video content.- Conducted thorough secondary research, extracting valuable insights and recommendations for multiple projects, driving informed decision-making.- Spearheaded the implementation of Twitter Polls during the UP Elections 2022, effectively boosting engagement and interaction.- Analyzed and optimized Aaj Tak's YouTube Channel, successfully enhancing viewer engagement and subscriber growth through strategic improvements in video titles, captions, thumbnails, and more.- Conceptualized and designed a compelling brochure showcasing key milestones during the State Assembly Elections 2022 for Aaj Tak, resulting in a visually captivating and informative marketing tool.- Acted as a crucial link between the marketing department and advertising agencies, facilitating the development of creative and innovative social media content.- Contributed to various Public Relations activities, demonstrating strong writing skills by crafting and editing impactful press releases.- Supported social media initiatives and played a key role in the successful execution of ASSOCHAM's Virtual Summit on Branding and Marketing 2022.