Khushi Kadmawala's Location
Mumbai, Maharashtra, India, India
About Khushi Kadmawala
As an MSc in International Marketing student at Newcastle University Business School, I am passionate about creating and executing effective marketing strategies that drive growth and engagement for various brands and products. I have gained valuable skills and knowledge in market research, ethical product development, social media marketing, and content creation through my coursework and projects, such as producing new goods for Greggs and investigating the Indian market potential for Marysia Swimwear, a US-based luxury swimwear brand.In addition to my academic pursuits, I have also developed my entrepreneurial and leadership skills by founding and managing BigFatBite, a travel and food website that has over 8,500 followers in four years and has been featured by several prominent publications in India. To create unique culinary and travel content, I have collaborated with over 100 restaurants and hotels, as well as 500+ businesses, using my expertise in TikTok Marketing and Facebook Ads Manager. Furthermore, I have gained hands-on experience in brand development, social media management, and product styling by working as a Business Development Manager at Coriander Food Concepts, a Mumbai-based grocery company, and as a Brand Manager at Our Quotient, a digital marketing agency. I am always eager to learn new skills and explore new opportunities in the marketing field, and I aspire to become a successful and innovative marketer in the future.
Khushi Kadmawala Work Experience Details
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Marketing Official4Aspen AgencyMumbai, Mh, In -
Marketing Official4Aspen Agency Sep 2023 - PresentNewcastle-Upon-Tyne, England, United KingdomAs a Sales and Marketing Official at 4Aspen Agency (formerly known as Pink Panda), I am responsible for driving business growth through strategic sales and marketing initiatives.• Successfully developed and executed sales strategies to expand our client base and increase revenue streams.• Implemented innovative marketing campaigns to enhance brand visibility and attract new clients.• Collaborated closely with the recruitment team to understand client needs and provide tailored staffing solutions.• Played a key role in promoting our services to potential clients and showcasing the benefits of partnering with 4Aspen Agency for their temporary and permanent staffing needs for Leeds Castle, China White, Topps Trading Cards and Awesome Events Group.• Acted as a liaison between clients and the recruitment team, ensuring smooth communication and efficient delivery of staffing services.• Leveraged my expertise in sales and marketing to effectively position 4Aspen Agency as a leading recruitment agency in the hospitality industry.• Continuously monitored market trends and competitor activities to identify new opportunities for business growth.• Contributed to the overall success and growth of the company by consistently achieving sales targets and exceeding client expectations. -
Food Consultant And BloggerBigfatbite Sep 2015 - PresentMumbai, Maharashtra, IndiaBigFatBite publishes information about travelling to various countries and sampling various cuisines from across the world. BigFatBite currently has 8,500+ followers accumulated over a 4-year period and is currently developing material on a daily basis with the center point being discussing the experience and visiting lavish locations. I've collaborated with over 100 restaurants and hotels, as well as 500+ businesses, to create some unique culinary and travel content.• BigFatBite has been featured by publications like: iDiva, Radio Nasha, Times of India and Little Black Book (LBB) as “The Top 10 Accounts to Follow” which are highly renowned in India.• Assisting brands to grow their sales organically and digitally. Helping them improvise on their product placements and making them aware of the trends in the market.• Managed a team of interns to work on content strategy and help the brands grow while also closing a sale of GBP 2000 monthly. • Bigfatbite has also been of a huge recognition during covid-19 to help patients and being a resourceful platform for contacts and leads to hospitals and food services. This was reposted and mentioned by a lot of industry known celebrities and public figures. -
Business AmbassadorNewcastle University Business School Oct 2022 - Jan 2024Newcastle Upon Tyne, England, United KingdomProviding future students with career guidance while applying for master's degrees, participating in NSS surveys, and contributing to the university by planning and participating in networking activities. -
Student RepresentativeNewcastle University Business School Sep 2022 - Jan 2024Newcastle-Upon-Tyne, England, United KingdomAs the Student Representative for MSc International Marketing at Newcastle University Business School, I had the privilege of being the voice of my cohort and representing their interests and concerns. I actively engaged with students, listened to their feedback, and advocated for necessary adjustments to enhance their learning experience. Additionally, I collaborated closely with the university's academic staff, attending meetings and providing valuable insights from the student perspective. It was an honor to be nominated as the Student Representative of the Year, recognizing my dedication and efforts in supporting my peers and contributing to the success of the program.
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Administrative AssistantNational Institute Of Teaching May 2023 - Jul 2023Newcastle-Upon-Tyne, England, United Kingdom• Supported delivery of professional development programs for schools in the North East by UCL (University College London), The National Institute of Teaching, and The School Led Network.• Promoted and assessed educational leadership programs, including NPQs and the Early Career Framework.• Successfully Collaborated with the professional services team for program implementation.• Developed and managed content-driven promotional campaigns, creating dynamic email marketing sequences,social media content calendars, and direct mail strategies to effectively capture and retain the interest of schoolleaders.• Executed and targeted promotional campaigns via email, social media, and direct mail to engage school leaders.• Developed seamless communication by disseminating session details to participants and facilitators.• Provided administrative assistance, including data entry, record maintenance, and organization. -
Retail SalespersonNext Nov 2022 - Jan 2023Newcastle Upon Tyne, England, United Kingdom• Achieved exceptional sales performance, consistently surpassing targets and contributing to a significant increase in store revenue while focusing on stock management and loss prevention. • Provided exceptional customer service, resulting in positive feedback and a loyal customer base.• Actively participated in visual merchandising activities, ensuring appealing product displays and an enhanced in-store shopping experience. -
Business Development ManagerCoriander Food Concepts Sep 2021 - Sep 2022Mumbai, Maharashtra, India• Developing social media content for brand and its products under multiple content calendar.• Monthly NPD assistance and consultancy. Personal Assistant to the founder of the company and being a primary liaison and first point of contact for any work, scheduling meetings and travel requirements. • Leading the brand’s external photography team in product styling and photo shoot.• Developed on field marketing strategies: Revamping the website and making the brand e-commerce ready and responsible for building a strong digital presence through their website & Google My Business. Increased brand visibility by 79% on google and social media. Closed 3 deals per month, the average deal size was an amount of INR 10,00,000
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FounderTeam Digital Aug 2021 - Dec 2021Mumbai, Maharashtra, India• Social Media Marketing: Curating visually appealing creatives and videos using Photoshop and Canva. Served social media marketing services to some upcoming small brands like Petal Craft India, Gramilo and The Inside Stories. Responsible for complete social media management, marketing research, creative production, moment marketing, stories & reels creation, online reputation management, hashtag campaign creation, review write-ups & articles for all 3 accounts.• Leadership & Teamwork – Managing a team of 8–10 individuals and working effectively and efficiently helped me develop a solid core competency while also teaching me several leadership abilities.• Assisted the brands in hashtag campaign creation and personalizing their niche hashtags to get them more reach and impressions from the same. The results were seen in just a few months by implementing huge budgets on facebook ads and using the appropriate organic power of hashtags. Brands were able to see an increase of 600+ followers every month and 40-60 queries per day. • Digital Marketing Consulting: Led sales meetings & strategy pitches with clients.
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Brand ManagerOur Quotient Apr 2021 - Jul 2021Mumbai, Maharashtra, India• Planning content calendars and managing creative production for all clients in various industries like FMCG, Apparel, Fashion & Lifestyle, Fitness & social media celebrities. Coordinating, maintaining, and growing client relationships and meeting their expectations• Managing all digital marketing accounts like: Payal Singhal, Meet Your Clique, Joey & The Pooh, Alpha Coach, Neceserra Love, Shaheen Abbas, Dr. Gluten.• Sales Reporting: Created monthly Sales Reports to review current performance, discuss and plan future targets. Planned and overlooked in-house business development initiatives like Brand Portfolio & Video Showreel, Case Studies, Client Testimonials and Updating Website.• Cold calling / outbound & inbound leads: Managed 100+ leads per month via rigorous use of SEO activities, LinkedIn Sales Navigator, cold calls & emails.• Digital Marketing Knowledge: Gained complete knowledge and closed sales deals in avenues like: SEO, social media & Creative Campaigns, Performance Marketing, Email & SMS Marketing, Branding, Website Technologies, etc. -
Sales And Marketing InternEztablish Design Communication Jan 2021 - Apr 2021Mumbai, Maharashtra, India- Getting world-class architects, designers and HNIs on board for all events managed by the company- Responsible for creating marketing strategies & social media campaigns.- Assisted the team in building promotional strategies for brands like Della Adventures & Resorts which is the world's finest luxury property.- Worked closely with Jimmy Mistry who is the Chairman and Managing Director of Della in curating the first Della Leaders Club. -
Editorial InternScoopwhoop Media Pvt. Ltd. Dec 2019 - Mar 2020Mumbai, Maharashtra, India• Developing & ideating content for the famous beverage company: Diageo as a social media manager. • Curated plans for their online presence on SocialGoat.in• Strategized content for their alcoholic beverage clients like Tanqueray, VAT69, Kettle One, Baileys, McDowell’s, Talisker, Black Label and more which is consumed worldwide and comes under premium alcohol brands.• Preparing monthly reports and presentations to monitor the client’s progress and client servicing. Mastering the hashtag selection and the usage of keywords for their SEO. -
Social Media And Business Development InterPyjama Party Aug 2019 - Oct 2019Mumbai, Maharashtra, India- Created content for their social media handle.- Managed their SKU’s for their website and Myntra presence online.- Managed their setup at exhibitions and their public presence for their product sales.
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Business Development And Design InternMy Half Ticket Mar 2019 - Jun 2019Mumbai, Maharashtra, IndiaMy Half Ticket is a brand that works as a platform for Kids and their parents for educational and extracurricular activities listing. - Responsible for generating new business and pitching the brand to potential clients.- Developing the brand online presence and managing their client profiles.- Heading the Marketing and Business department of the brand.
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Social Media Marketing InternThe Good Food Lab Jan 2019 - Feb 2019Mumbai, Maharashtra, IndiaThe Good Food Lab is a brand that specialises in curating pop up meals by top-notch Michelin starred chefs.- Assisted the marketing team in building social media campaigns for one month- Handled all the social media profiles to ensure timely posting and managed social media hygiene on a weekly basis. -
Broadcast InternHt Media Ltd Oct 2018 - Dec 2018Mumbai, Maharashtra, IndiaRadio Nasha 107.2 FM was launched in Delhi in March 2016 and Radio Nasha 91.9 FM in Mumbai in April 2016. Radio Nasha is the first-ever radio station packed with passion, fuelled by Bollywood celebrities and driven by RJs with a style that is young, energetic and classy. The station makes retro ‘cool’ and is a destination station for listeners.- Scheduling and managing broadcast shows on radio stations- Organised all radio show timings to create a seamless experience for the listeners -
Disk JockeyDj Cyrus Mar 2017 - Mar 2018Mumbai, Maharashtra, IndiaTrained under one of the top DJ's in India and played as a Dj in very renowned clubs of Mumbai.
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Food BloggerThings2Do Dec 2017 - Jan 2018Mumbai, Maharashtra, India- Curated blog content for the Mumbai community website and Instagram.- Been a part of the editorial team in the brand.
Khushi Kadmawala Education Details
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International Marketing -
Lakshdham High School
Frequently Asked Questions about Khushi Kadmawala
What company does Khushi Kadmawala work for?
Khushi Kadmawala works for 4aspen Agency
What is Khushi Kadmawala's role at the current company?
Khushi Kadmawala's current role is Marketing Official.
What schools did Khushi Kadmawala attend?
Khushi Kadmawala attended Newcastle University, Usha Pravin Gandhi College Of Arts, Commerce And Science, Mithibai College Of Arts Chauhan Institute Of Science And A.j. College Of Commerce And Economics, Lakshdham High School.
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