With two decades of integrated marketing communications, strategic communications, advisory and reputation management, my key strengths lie in the ability to change the way 'things have always been done'.I have worked with some of the renowned industry leaders including Temasek, Mastercard, Visa, Riot Games, Cathay Pacific, Resorts World Sentosa, The Changi Airport Group, as well as innovative brands in fin-tech, crypto and the web 3 space. Outside of strategy build, and implementation across the globe, I have proven to have a strong entrepreneurial mind-set, having founded and built the first ever integrated sports and gaming offering at Weber Shandwick - cutting across the entire sporting ecosystem and landscape.Having been a part of various scenarios, i am armed with the tools to navigate crises and issues across multiple sectors, working with Government's and the public sector.