- P&L/AOP owner & end-to-end management of E-commerce/Omni-Channel Business for DIESEL [dieselindia.com] - Spearhead monobrand business growth strategies focusing on KPIs such as Customers Acquisition & CLV, Revenue, RoAS, Business & Customer Cancellations, Returns, RTO, Net Promoter Score, Discounting, CM1, CM2, & EBITDA- Driving performance marketing across digital platforms (RoAS and topline achievement) via agency- Manage end-to-end channel operations from order placed to delivered - To ensure order fulfilment within TAT - Decoding user journey on website, minimising drop offs by improving the funnel conversion at each stage (PV, A2C, Checkouts, Conv)- Spearheading UI & UX features to improve the user website journey and delivering an elevated user experience

I taught Media Planning module at IIDE, India's first school of digital education.

I ran Search Engine Marketing ads on Google for NMIMS Atal Incubation Centre funded by The NITI Aayog, which serves as the apex public policy think tank of the Government of India. My goal was to increase awareness among entrepreneurs who are seeking mentorship and funding about NMIMS AIC's Cohort Programs and hence increase relevant applications. The KPI was to achieve maximum applicants in the given budget and period.

As a part of the New Business Team for the Paid Media Department at Schbang, my key role was to actively pitch the business and media strategy to prospective businesses. My role began right from decoding the brief, strategising and pitching to negotiating commercials and successfully onboarding the client.I also handled the renewal of contracts with existing clients and worked towards achieving the targets for the year.Onboarded brands such as - OpenBook, Godrej Professional, FirstCry, Bblunt, Stockal, aša, Derval to name a few

Schbang (Rank 15 on LinkedIn's Top StartUp List 2021) is a holistic ad agency from India with creative, technology & business specialists that delivers Solutions to help large businesses accelerate growth. During my stint as a Sr, I led a team of 4 people (2 planners and 2 buyers). My responsibilities included:- Understanding the brand’s business objective and establishing tangible & quantitative KPIs- Researching and creating the right buyer's digital journey to target the right audience- Developing a detailed media plan basis objective and coordinating with media buyers for buying inventories and execution- Managing a performance budget, optimising and scaling campaigns against tight granular KPIs- Using Analytics tool such as Google Analytics, SimilarWeb, SEM Rush to analyse campaign data and use the learnings to improve campaign performance- Using Facebook Pixel Helper and & Google Tag Assistant to ensure codes are fired correctly- Negotiating key deals with third party vendors- Post campaign reporting and data analysis & insights- Coordinating with the creative, web design team for an integrated campaign and recommending best practises from a media point of view- Maintaining healthy vendor and client relations- End to end client servicing for media for both branding and performance campaigns - Training new media team members & interns and bringing out their best on the job and creating processes to increase team efficiency- Pitching to new business- Keeping up with the latest media trends & innovations Brands worked on - Baskin Robbins, Pillsbury, Fevicol, Hansaplast, London Dairy, Sunny Cooking Oil, Crompton, Herringbone & Sui, Captain Zack, Godrej Nature’s Basket, Zell Education, and many more.Platforms worked on - Facebook, Instagram, Google, YouTube, Twitter, LinkedIn, Quora, Programmatic, Native, Hotstar, Saavn, Inshorts, and many more ad publishers.

My role involved understanding the brand and its marketing objective, creating a media plan, executing the same, optimising the campaign to meet its objective and reporting the results.Having done my course from IIDE definitely gave me the skill set needed to handle media planning and buying for brands such as Tickle Right, Zenergy, United World Language and Creative Culture Centre.

Interning at The Small Big Idea which is a digital first branding agency marked my first step into the world of Digital Marketing. I learnt how a digital marketing agency functions, the different departments, the processes followed. My day to day work involved copywriting and client servicing for brands such as Rishtey Cineplex US and U.K., Seychelles tourism India, Run India Run, Mukkti Foundation, Reliance Broadcast Ltd. My internship gave me clarity to define my career goals and how to go about achieving the same.