Driving digital acquisition and customer engagement with direct contribution to business and revenue. Spearheading communication strategies for IIFL Securities. Formulating investment strategies for specific target audiences. Delivering customer analytics from across touch points to enable better business decisions and enhance customer experience. Identify and implement relevant omni channel solutions for sales support. Conceptualised on-ground engagement events to drive customer loyalty… Show more Driving digital acquisition and customer engagement with direct contribution to business and revenue. Spearheading communication strategies for IIFL Securities. Formulating investment strategies for specific target audiences. Delivering customer analytics from across touch points to enable better business decisions and enhance customer experience. Identify and implement relevant omni channel solutions for sales support. Conceptualised on-ground engagement events to drive customer loyalty. Evaluate sponsorships for brand positioning and reach. Manage ATL and BTL media budgets aligned to business growth. Show less

Managed the marketing function with emphasis on brand and expanding customer base. Conceptualised and implemented integrated marketing communication plans that increased brand visibility with maximised effectiveness. Responsible for creating strategic customer engagement campaigns that translates into loyalty and revenue generation. Building brand equity and positioning with multimedia campaigns across TV and digital.

Brand Custodian for Kotak Group and all its subsidiaries. Developed exhaustive branding guidelines to ensure consistency of brand image positioning and messaging across the Group. Responsible of building brand awareness and consideration. Headed communications across ATL and BTL activities for all products of the Bank. Guide and execute market research to understand brand positioning and awareness vis-à-vis competition.