• Spearheading the expansion of the company's offerings in strategic services by leveraging expertise in omnichannel/360 marketing and data-driven strategy.• Lead client engagements with a strategic mindset, delivering customized solutions to address unique challenges and opportunities.• Utilize data analytics to inform client pitches, maximizing opportunities for upselling and new business acquisition.• Act as a project leader, driving cross-functional collaboration and ensuring deliverables meet client expectations.

• Orchestrated comprehensive client development plans, integrating financial, strategic, creative, and operational components to achieve client objectives.• Championed a client-centric approach, aligning team efforts with client goals to foster long-term partnerships and drive mutual success.• Spearheaded the proposal development process in collaboration with senior leadership, leveraging strategic insights to drive revenue growth and secure new business opportunities.• Led the rebranding and go-to-market strategy for key accounts, facilitating successful market entries into new categories and markets.

• Orchestrated an award-winning marketing campaign targeting Gen-Z students during key seasonal moments, fostering brand affinity and driving product trial.• Led thematic campaigns from ideation to execution, leveraging insights to drive increased sales and brand visibility for over 25+ diverse food and beverage clients.• Executed successful experiential sampling events featuring multiple brands under cohesive themes, driving high visitor engagement, significant sales uplifts, and maximizing brand exposure through strategic event planning and execution, exceeding client expectations.• Sold in and managed three impactful campaigns for a major chocolate brand, including a seasonal campaign, resulting in nearly a 50% increase in sales year over year.• Acted as the primary liaison between internal sales teams, retailers, and third-party vendors in the management and creation of retailer campaigns for CPG brands.

• Elevated a key CPG client's social and web performance by over 117% within a year through data-informed content strategies and audience engagement initiatives.• Developed and executed monthly content plans, guiding the creation and distribution of compelling brand narratives across digital platforms.• Orchestrated client photoshoots from ideation to on-set execution, ensuring meticulous food and set styling techniques to authentically represent the client's brand across digital channels.• Collaborated closely with clients to translate their brand identity and objectives into impactful visual storytelling strategies, leveraging photo and video content to drive engagement and conversion rates.

• Spearheaded the launch and evolution of the company's e-newsletter, delivering valuable data insights and trend analysis to subscribers.• Positioned the newsletter as a key resource for industry professionals, driving engagement and brand visibility.• Conducted comprehensive market research and competitive analysis to optimize company website performance by 127% and social media presence by 226%.• Authored all company blogs for over a year, leveraging SEO best practices to increase online visibility and drive organic traffic. Several blogs remain top-ranking on search engines, contributing significantly to the company's SEO efforts and long-term content relevance.

• Manage the digital marketing presence of over 200 businesses nationwide. • Maintain small-to-mid size businesses’ digital presence by utilizing SEO knowledge to help them rank on the first pages of search engines. • Utilize my skills in web design, search engine optimization, and social media to help businesses create a brand across all digital platforms.

• Incorporate emerging social media tools into the company's business, marketing, and public relations strategies.• Develop and design a weekly eNewsletter using MailChimp to improve and maximize the boutique's email marketing efforts.• Develop and manage online marketing campaigns for the company.• Oversee and increase the boutique’s overall exposure through search engine optimization and algorithm monitoring using Google and Facebook Analytics.• Analyze, review and report on promotional campaign effectiveness to maximize results.• Utilize Adobe Suite software platforms to create complex graphics and professional designs, including the current logo design.• Redesigned, implemented and developed the company website’s 'new look' and style for notable web presence.

• On-site station Promotions and Event Marketing representative.• Executed and managed stations' appearances at remotes and events.• Engaged with station listeners while promoting the station and client brands.• Performed on-site contests and distribute station prizes and client product samples.• Creatively staged the events to increase the stations' and client's brand influence.• Set up, ran, and broke down sound systems, staging and audio/photography/video equipment.

• Validated and updated contestants' information on PromoSuite.• Assisted with administrative functions of radio station promotions, such as returning listeners' phone calls, distributing prizes, organizing on-air giveaways, and copywriting for promotions.• Updated the stations' WordPress websites and digital media platforms with upcoming events and appearances.• Collaborated with the Marketing Director, Promotions Manager and Coordinators on organizational tasks.

• Produced on-going online marketing campaigns designed to promote brand awareness. • Implemented and adopt an editorial calendar to manage content and plan specific, timely marketing campaigns.• Applied in-depth knowledge of targeted social media platforms to create an action plan, budget and placement.• Oversaw company’s online weekly engagement and progress.• Utilized Hootsuite and Buffer to plan and manage company’s social media content and posts.

• Organized, confirmed, processed, and conducted all guest check-ins/check-outs, room reservations, requests, changes, and cancellations. • Identified and explained room features to guests; supplied guests with directions and information regarding property amenities, services, and hours of operation, and local areas of interest. • Ensured that any outstanding requests or problems from the previous day receive priority and were resolved. • Ran and reviewed daily reports and logs. • Processed all payment types, adjustment vouchers, paid-outs, correction vouchers, and miscellaneous charges; provided change.