Since the fall of Roe v. Wade, women across the country have been unable to access prenatal care, been forced to travel hundreds of miles for an abortion, or been left with no option but to give birth.Recent research suggests that when people hear personal stories about the impact of abortion bans, their opinions can shift. It also suggests people want to hear about the real-life effects of these bans.Abortion in America: Stories Igniting a Movement, a new national effort dedicated to lifting up firsthand experiences of people affected by post-Roe abortion bans, is a storytelling project that highlights reporting on abortion bans as well as original interviews with healthcare providers, patients and abortion seekers in banned and restricted states. Designed with an immersive format that encourages visitors to search by state, topic, and type of storyteller, abortioninamerica.org invites audiences to engage with these crucial stories and share them with people in their lives.

Every person seeking information about abortions should be able to easily, quickly and privately understand their abortion options without fear. Charley was created with this in mind. Charley is a chatbot that connects people seeking information about abortion, particularly those in restricted states, to accurate, up-to-date and complete information about their abortion options—no matter where they live.

Create cross-platform marketing campaigns that challenge dominant narratives. Implement a braver and more relevant social strategy.

30-day content and paid social strategy build-out and execution prior to new online marketplace launch.Implement pixel and standard pixel events on the new website and re-strategize top-funnel audiences based on pixel activity.Spearhead and execute influencer marketing program.Manage social content calendars including copy, stories, UGC, and branded graphics.

Develop and execute a content and social marketing strategy across various marketing channels to position TurnKey as a leading source of vacation rental information for both homeowners and across the industry and build a strong and engaged community through innovative, platform-driven content.

Project Management: Spearhead all content creation and curation for client accounts, edit/revise copywriting for client accounts, adhere to approval workflows between leadership and client teams, oversee the scheduling and publishing of all content using Hootsuite. Collaborate and ideate with copywriter based on client needs. Oversee and delegate incoming messages and reviews to our community manager. Reporting and analysis: Create and analyze weekly, monthly and quarterly reports to assess the success and health of each client account, make recommendations for optimizations and improvements.Account management: Responsible for managing the overall health of client accounts, lead client communications with high response rate, maintain monthly content calendar and lead campaign ideation and creative initiatives, ensure deliverables are met on time and to client satisfaction, act as the liaison between clients, leadership team and other team members by channeling feedback and requests.Nurture client relationships: Attend a regular cadence of client “check-ins” via in-person, phone and/or video conference meetings to strategize, plan and track team efforts.Best Practice Media also produces the annual conference, Social Media Week Austin (www.smwatx.com) For more information, visit www.bestpracticemedia.com.

Digital Marketing Lead on Editors Choice and 20th Anniversary NaturallyCurly campaigns At NaturallyCurly, the largest textured hair care website in the world (recently acquired by Essence), we're experts in connecting with the curly haired community in meaningful ways, educating our audience in all things natural hair, and digital storytelling through online editorials, videos, and social content. I sit in between the client or consumer and the Editorial team, Video team, Sales team, Design team, and data analysts to produce integrated and socially driven marketing campaigns. Over the last year and a half I've worked with clients like Shea Moisture, Sally's, Sephora, Hairstory, Olaplex, oVertone and Cantu. + I work hand in hand with the content, video, social, and design teams to produce digital media campaigns and content that boost brand visibility and engage with our community on a day to day basis. + Partner with cross-functional teams including content, sales, video, design, and e-commerce to create integrated marketing campaigns.+ Report on campaign successes and optimization opportunities based on Google Analytics researchSocial Media Manager+ Manage the Instagram social calendar, including scheduling daily posts, IGTV's, Live videos & stories, creating engaging and original content with design team, and organizing and scheduling video & photo shoots for social media content.+ Create and produce interactive and high visibility social marketing campaigns that are tailored to our specific audience.+ Maintain the unique voice of the NC brand throughout all native copy.+ Lead brainstorming efforts within the social media team to create cutting-edge strategic social initiatives.+ Grow the NaturallyCurly brand.

•Write and edit contributing articles for NaturallyCurly.com•Maintenance of sales and marketing materials and assist in monthly setup• Research and pursue relationships with community partners – bloggers, vloggers, etc.• Creation of sampling management program• Assistance with copy-writing and social media messaging• Contribute new insights and creativity to existing programs• Collaborate with internal teams

Research interests include; the digital divide, social media uses, commodification of black culture and ideas, policy and media, and activism on digital landscapes.

As a central player within a small and fast-growing company, I worked in marketing, Sales, Social Media, and client management to increase sales and ROI, implement marketing initiatives, and attract new clientele. I worked hand-in hand with the C.E.O and President to manage and communicate daily with new clients, prepare client samples, promote new products to independent clients and mainstream retailers such as; Costco, H.E.B., Kroger, Target, and Trader Joes, research prospective clients, and facilitate new product entry into online databases.+Promoted brand awareness through Paid Social Media Marketing, Field Marketing, and planned Marketing initiatives+ Interfaced with distributors and reps to maximize sales opportunities including event and trade show support and coordination, accompanying reps on key customer visits, and presenting reps & distributors with updates on our products.+ Boosted sales at least 20% by successfully penetrating college campus dining vendors like Sodexo and Indie Grocery Markets. + Followed up with all potential client leads to assist them in making marketing decisions+ Visited local stores and businesses to distribute marketing and product information+ Organized paperwork and computer data into a client file for future reference

Challenge corporate power, organize communities for power, develop skills and gain knowledge about grassroots organizing, help community members get involved in social justice!