Kiana Jensen Email & Phone Number

Portland, Or, Us

Portland, Oregon, Us

- Lead Omni-Channel Marketing for US Outside Performance, Lifestyle, and Kids business. - Drive integrated marketing campaigns for US region, connecting global brand initiatives to regional activation opportunities. Work in partnership with global marketing leads, channels leads and cross-functional teams to ensure go-to-market alignment and propel business goals. - Manage US paid media agency partnership to drive media strategies and leverage full funnel outcomes to deliver success for brand and business.- Oversee US PR agency partnership to amplify brand, product, and thought leadership stories.- Lead US marketing strategy and budgets for US focused collaborations

Herzogenaurach, Bavaria, De

- Responsible for managing and executing the brand communications strategy for the North American market through localized content creation, PR, sponsored events, and pop-up experiences.- Manage the PR agency strategy and relationship for adidas TERREX (hike, snow, trail run) and adidas Five Ten (mountain bike, climb) categories.- Build a seasonal marketing activation calendar incorporating all relevant aspects of brand, product, retail, and experiential activity.- Manage a Brand Experience team of six who are responsible for executing the activation strategy and roadmap for all retail and event efforts across North America.- Manage agencies across projects and activities for the business unit: project management and development of concepts and creative elements.- Measure the effectiveness of key activation plans, ensuring activations are meeting outlined KPIs.- Align with regional and global brand partners on best practices to implement the global strategy into the North America market.- Support the strategic planning phase of key category initiatives in close collaboration with Channel teams (Media, Trade, PR, eComm, etc.)

Goleta, California, Us

- Manage all US partnerships (~25 contracts) including media partners (ie. POPSUGAR, Runner's World, Outside Mag, etc.), national partners (ie. Strava, Life Time Fitness, etc.) and local grassroots partnerships.- Hired and lead a team of two Marketing Associates, managing schedules, performance reviews, and daily tasks.- Responsible for building a partnership strategy that aligns with the brand strategy.- Negotiate new and existing contracts and manage the corresponding $4MM budget.- Work closely with cross-functional teams (GTM, Omni, PR, Creative) to ensure initiatives are intertwined with everything the brand does.- Responsible for leading all custom content projects with partners including experiential, video, editorial, sweepstakes, paid media, etc.- Track and monitor campaigns and initiatives to assess effectiveness and recommend optimizations and improvements.- Emphasis on diversity, equity, and inclusion with all partners through storytelling and representation in casting and production staff.

Goleta, California, Us

- Brief, develop, and implement marketing plans for product launches with ourlargest strategic accounts including Zappos, Outdoor Voices, JackRabbit, and RoadRunner Sports. This includes both digital and in-store components that bring theHOKA brand to life in an engaging and powerful way.- Work with 30 field marketing team members located across the country to hostengaging events and activation's both in-store and offsite to drive demand andcreate excitement for the brand.- Manage one of HOKA’s largest partnerships with Life Time Fitness (140 locations inUS and Canada) through premiere events including Chicago Half Marathon andMiami Marathon. Also briefing print and digital content for Life Time’s health andfitness magazine.- Manage marketing budgets for strategic accounts and footwear giveaways.

Goleta, California, Us

- Brief Go To Market assets for retailers to utilize in-store and online. This includesPOP items, social media assets, products images, etc.- Organize and upload creative assets in multiple databases for retail customers andpartners to use. Send communication globally to let all regions know what assetsare available and how they can best utilize them.- Present consumer insights and competitor analysis on a monthly basis to marketingteam

Eugene, Oregon, Us

-Created and currently responsible for the Ambassador program, managing 15 athletes across the country. Resulted in 300 additional registrations for the 2016 race.-Use ACTIVEWorks data analytics to create reports of registration patterns and trends to then present marketing recommendations.-Co-head of charity program, raising $20,000 in 2016 for both local and national non-profit organizations. -Manage and post on the Wordpress blog, and work alongside marketing agency to produce social media posts.

-Identify, contact, and build a relationship with potential and existing sponsors.-Research, write and submit grant applications.-Create sponsorship decks and prepare pitch presentations for sponsor meetings.-Record sponsorship contracts and create recap reports.-Organize fundraising events.

Plano, Tx, Us

-Assist with on-site coordination and operations for promotions at University of Oregon athletic events.-Document signage and client installations at Autzen Stadium during home football games to be used later in creating client recap presentations.

Lake Oswego, Oregon, Us

- Assisted with all aspects of events for individuals and corporate clients on the day of.- Acted as a liaison with caterers and other vendors, ensuring that all operational aspects of setup were completed.

Cincinnati, Ohio, Us

- Worked closely with the natural foods sales manager on strategies to localize the Fred Meyer division stores.- Evaluated and presented on current trends within the natural foods industry.- Created proposal on how to incorporate local brands in stores.

- Showed properties to perspective tenants all throughout the campus and surrounding Eugene area.- Organized over 300 college rental property's move in/move out files. - Communicated with vendors (cleaners, contractors, etc.) to ensure that properties were maintained and properly dealt with for both new and existing tenants.- Completed office duties such as filing, paperwork, answering phone lines, creating mass emails, and database entry using Microsoft Office.

- Promote all social media outlets (Facebook, Twitter, etc.)- Work on increasing "likes" and "followers" on given social media outlets. - Research current articles on Fair Trade, and incorporate knowledge and awareness of the Cafe Mam product.

- Managed a $650 marketing budget for Oregon Made Possible event, where students are encouraged to sign cards that will be received by first time donors to express appreciation. - Drafted social media posts for the Student Alumni's Facebook, Instagram, and Twitter accounts.- Assisted with alumni events such as a canned food drive and blood drive, to help bring the campus community together through involvement.

Beaverton, Or, Us

- Assisted USATF (USA Track and Field Organization) and Nike at the Junior World Championships held at Hayward field where athletes represented from over 200 countries competed. - Organized the USATF/Nike retail store, kept track of inventory and displayed clothing according to the level of sales. - Worked with international athletes to make sure they were being taken care of and having an enjoyable experience.

Bachelor Of Business Administration (Bba), Marketing

High School Diploma