Kiana (Nicholas) Lipscomb Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Manage a team of researchers with varying levels of experience, supporting their personal and professional growth: a manager, analyst and UX researcher.
• Provide thought-provoking and actionable user research and analytics to help the CNN Digital business hit revenue targets while also creating the best user experience across its websites, apps, social media, podcasts.
• Synthesize data from a variety of sources to give a clear and concise picture of performance and the consumer in presentations, fact sheets and dashboards to senior leadership, product, editorial and design.
• Lead UX research and primary research to understand the “why” behind user behavior through methodologies including surveys, diary studies, usability testing, user interviews, focus groups, beta testing and more.

Greater Atlanta Area

• Hired and managed team of researchers with varying levels of experience, supporting their personal and professional growth: a manager, analyst and UX researcher.
• Research lead for corporate and senior leadership, providing audience insights, competitive intelligence, and market analysis to evaluate existing initiatives, identify new business opportunities and inform global.
• Created and lead the research practice for CNN Audio which includes performance analytics, competitive intelligence, UX research and content testing across podcasts.
• Research lead for social media and off-platform performance, content strategy and business partnerships
• Managed and improved the execution of performance reports, dashboards, and presentations
• Research lead for PR and marketing teams, providing the best performance story for press releases, ads, campaigns and more

Greater Atlanta Area

• Hired and managed an analyst and intern
• Research lead on a product team for the mobile app, providing performance analytics and consumer insights via competitive intelligence and UX research
• Built the UX research practice at CNN Digital in partnership with key stakeholders, leveraging tools like Userzoom and Apptentive. The UX research practice now includes UX researchers, a user panel called CNN Community.
• Managed the execution of performance reports, dashboards, and presentations for CNN Digital
• Research lead for PR and marketing teams, providing the best performance story for press releases, ads, campaigns and more

Greater Atlanta Area

• Recruited, hired, and managed an intern
• Research lead on the product team for the live blog, providing performance analytics and dashboards
• Continued to execute and enhance analytics performance reports and presentations for CNN Digital, along with building and managing performance dashboards in DOMO
• Supported PR team by providing performance insights for press releases

Greater Atlanta Area

• Executed daily, weekly, and monthly analytics performance reports and presentations for CNN’s portfolio of digital platforms
• Conducted ad hoc analyses leveraging tools like Adobe Analytics and Comscore to give a clear and concise picture of CNN Digital performance and the news landscape

Greater Atlanta Area

• Analyzed and summarized TWC digital performance and consumer insights
• Created 20+ ad sales presentations each week, telling the best digital story to generate new ad dollars
• Wrote and managed internal newsletter that covers the latest industry trends, reports and studies

Greater Atlanta Area

• Managed design & production processes of promotional materials for over 250 OshKosh stores
• Coordinated implementation of marketing projects (promotional collateral, packaging, new store opening kits, photo shoots, etc…)
• Oversaw cadence of mark downs, analyzed market trends & managed weekly new store openings
• Managed the creation, communication and implementation of OshKosh new generic marketing materials/kit to all stores nationwide (a six figure investment by the company)

Greater Atlanta Area

• Developed strategic plans and business analyses for Cartoon Network and Adult Swim businesses and divisions
• Planned and executed meetings, brainstorms, town halls and events that stimulate innovation
• Tracked industry trends and identified challenges or opportunities to present to senior leadership
• Gathered, analyzed and transformed data into meaningful and actionable stories and strategies
• Managed work plans, status documents, calendars and presentation/project development
• Responsible for writing presentation decks, senior leadership communication, internal blog posts, divisional goals, backgrounders, recaps, reports and deep dives

Greater Atlanta Area

• Monitored media coverage/trends to identify potential press opportunities for clients
• Pitched to 100+ media outlets across the country for PR client campaigns (ex. CMS Strong Start)
• Developed, edited and organized media lists via Cision for pitching efforts
• Managed social media accounts and coordinated client events including conferences
• Wrote press releases, pitch letters, award submissions, social media posts and blog posts for clients like Hewlett-Packard (HP), Centers for Disease Control and Prevention (CDC), American College of Rheumatology (ACR).

Greater Atlanta Area

• Coordinated content and assets for show Facebook pages and YouTube channel
• Participated in strategic planning of social media initiatives and platforms
• Coordinated marketing materials and promotional ideas for shows like Level Up
• Assisted in event planning and on-site execution of Cartoon Network 20th Birthday Celebration
• Researched competitive brands and social media trends to enhance consumer engagement

Greater Atlanta Area

• Conducted research and grant searches for Center for International Media Education (C.I.M.E.)
• Assisted in the development of grant proposals and projects
• Coordinated world media forums and workshops hosted by the center
• Designed Atlanta Review of Journalism History, an annual scholarly journal via InDesign
• Coordinated paper entries and peer review process

Greater New York City Area

• 2012 Summer Broadcast Sales Associate through the IRTS Foundation
• Participated in creation and activation of multi-platform campaigns for CBS advertisers
• Analyzed Nielsen ratings, conducted research and developed marketing ideas that leveraged CBS #1 programming and talent
• Created marketing materials, talking points and custom presentations for the sales team
• Coordinated sales calls and strategic planning meetings for new business development

Greater New York City Area

• Chosen over 1,000 applicants by the International Radio and Television Society (IRTS)
• Selected for an all-expense-paid, nine-week fellowship and sales training
• Met industry leaders within broadcasting, cable, advertising, and interactive media
• Gained hands-on experience through internship at CBS Television Station Sales Group

Greater Atlanta Area

• Participated in strategic planning of Cartoon Network/Adult Swim brand and sponsorship events
• Coordinated marketing collateral, proofed materials and managed premiums and deadlines
• Researched AYAKM brands and analyzed event marketing trends and competitive events
• Managed execution of events like Hall of Games Awards and Adult Swim College Tour

Greater Atlanta Area

• Managed online press room, media lists and monitoring reports to generate new press ideas
• Performed preliminary research on new shows to identify unique angles for campaign execution
• Wrote cast ID sheets, character descriptions, clip reports, website and social media content

Greater Atlanta Area

• Managed and developed content for UWMA website and social media pages
• Developed weekly media reports and media lists
• Coordinated UWMA events like Stakeholders Meeting and Campaign Kickoff
• Conducted interviews for success stories
• Developed PRSA Phoenix Awards entries and wrote Delta Airlines/United Way PSAs and magazine spreads, a bi-weekly e-newsletter, a leadership giving brochure copy, CEO letters, press releases, media alerts, sample.

• Monitored and develop content for The Reynolds Group (TRG) Facebook and Twitter pages
• Developed daily media clips, media reports and media lists
• Facilitated events for TRG restaurant and hotel clients like the Great American Bake Sale
• Wrote press releases, media alerts, pitch letters, copy for event materials, web content

Suitland, MD

• Coordinated data entry into IPCD (Integrated Partner Contact Database) systems
• Managed multicultural and social marketing campaigns for the decennial census
• Tracked media coverage and developed weekly media reports and media lists via Vocus PR
• Managed logistics and media outreach for the swearing-in ceremony of Director Robert Groves
• Wrote and revised media/crisis training test, media/congressional tool kits, factsheets and FAQs