Plato Group is a leading wholesaler of promotional merchandise and business gifts in Europe, and the parent company of its subsidiaries IGO, Compacon, Clipper Gifts, and Promotiv. As Marketing Manager, I was responsible for the development of a European pricing model, international campaigns, and the local execution of SEO & SEA projects.

I entered Plato Group being responsible for the marketing coordination for IGO in the Nordics. I since helped launch 2 additional brands as well as taken over marketing strategy and budget for UK and Ireland.

Invited by the HQ during the implementation of marketing automation and Google Ads dynamic advertising. Responsible for the execution in the Nordics.

Worked exclusively with one of the largest consumer electronics retail chains in Denmark with more than 55 stores and a webshop. Involved in all parts of marketing off and online. From managing nationally distributed catalogs and newsletters, to supporting the local stores with quick responses to their marketing needs. Close cooperation with great brands like Apple, SONOS, Microsoft, Samsung, and Sony e.g. on strategy and message.

4Dimens is a development company, marketing clinics and medical devices both off and online. As part of a small team, we created the foundation for significant growth in all areas. This involved updating entire data in CRM systems, planning and developing our webshop, and applying new strategies.

Small business awarded with Start CompEnt (Start a Competent Enterprise) by the EU. Willmore is training and consulting companies and their employees in sales and service over the phone. During my internship, I had to identify whether an untested market was profitable or not. The research included more than 150 qualitative interviews within the target market.