Chris Tan Kian Hong Email and Phone Number
Chris Tan Kian Hong work email
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Chris Tan Kian Hong personal email
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With over 10 years of business development experience, I have worked in MNC companies in the semiconductor, telecommunications, and industrial automation industries to develop businesses. I also have startup experience building a company from scratch and developing a business model that includes sales, marketing, and operations.Specializing in B2B marketing, I currently spearhead the Regional Marketing role for KUKA in the Asia Pacific region. My role provides a unique vantage point, keeping me abreast of global industrial automation trends. In this capacity, I lead marketing teams spanning diverse countries, including Japan, Korea, Malaysia, Singapore, Thailand, Vietnam, India, and Australia, driving comprehensive regional marketing strategies.Channel marketing and partner program is one of my key strategies to grow our market share in the robotics business. I am very passionate about digital marketing strategies such as SEO, SEM, content marketing, email automation, social media marketing, and web design. In my free time, I independently acquired web skills like SEO and SEA, managing multiple websites. I also ventured into e-commerce, gaining insights into B2C dynamics by creating and running an online store. These experiences showcase my proactive learning and practical application of digital skills in real-world scenarios.I believe that the key to success is to build a consistent win-win relationship with your customers. Please connect with me and I would love to hear from you!
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Regional Marketing DirectorKuka Jan 2022 - PresentMalaysia▪ Create and implement a robust APeC marketing strategy aimed at enhancing the visibility and adoption of the company's robotics products and solutions. Blend a global marketing approach with targeted, localized tactics to effectively penetrate and establish a strong presence in the market.▪ Effectively oversee and rationalize the marketing budget for the region, ensuring optimal returns on marketing expenditures and striving to achieve the highest possible return on investment.▪ Oversee digital marketing initiatives, including website content, social media, email campaigns, and online advertising. Utilize SEO and SEM strategies to enhance online visibility and lead generation.▪ Plan and execute trade shows, industry events, conferences, and inhouse seminars to increase the company's visibility and network with potential clients and partners.▪ Proactively collaborate with the sales, marketing, and customer service teams across APeC countries. for branding, marketing and channel management activities.
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Regional Marketing Manager ApecKuka Nov 2019 - Dec 2021MalaysiaRegional Marketing Manager (Asia Pacific except China)▪ Define and develop marketing strategy for APeC countries including the setting, measurement and achievement of marketing goals aligned with the overall business objectives for the robotics market▪ Define and develop channel management strategy including creation of partner's framework and rollout strategy such as contract, benefits structure, target setting, training program, etc to achieve sustainable sales growth through partners ▪ Develop KUKA branding through video marketing (success stories creation) which features specific application and key partners across the region▪ Manage and execute digital marketing strategies such as SEO, SMM (LinkedIn, Facebook, etc), Video (Youtube), content, and Email marketing for the region▪ Collaborate closely with the HQ product team and marketing teams to develop the region's GTM strategy for new product launch▪ Develop strong relationships with local partners (including media, regulators, system partners, industry groups etc.)
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ManagerDigi Telecommunications Aug 2018 - Nov 2019Selangor, Malaysia▪ Lead the development of DIGI retail outlet design objectives to meet company objectives of appearance, quality, quantity and costs, always upholding the DIGI brand image.▪ Responsible for ~200 new stores opening from initial stage such as design conceptualization & setup planning till build completion and handover to Operations team. Plan & manage multi million retail development rollout budget up to 5 different projects with more than 1000 stores rollout nationwide.▪ Contribute in reinvestment analysis, budget management, renovations and general upkeep of nationwide stores. -
DirectorSkala Bina Sdn Bhd Aug 2014 - Jun 2018Puchong, Selangor▪ Founded Skala Bina Sdn Bhd and responsible to forge company’s strong reputation as proficient builder for interior design and renovation services for commercial projects. ▪ Lead marketing/sales development for the company through online marketing and referral marketing strategies. Secured and achieved yearly sales revenue exceeding RM 3 million annually where clientele including companies such as Honda Malaysia, 7-Eleven Malaysia, Cuba Libre Trec KL. Successfully secured project ranging from RM100k to RM 700k per project.▪ Excellent understanding on cost estimation in working on renovation projects. Created project tracking system to ensure company’s gross profit of atleast 20% per project through prudent cost control in labor, equipment and material estimation.▪ Build and manage a team of 4 project managers and more than 20 skilled workers to deliver renovation projects across Malaysia with expertise of managing more than 3 projects per month and total of 40 projects per year. ▪ Established a team of trustworthy suppliers and subcontractors in various areas such as metal works, carpentry works, glass works and other services to ensure that project can be delivered in time.
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Section ManagerIntel Corporation Jul 2011 - Jul 2014Penang, Malaysia▪ Project leader and people manager to deliver on manufacturing test solutions for ArriaV and StratixV product series. As people manager, manage career development for 5 employees. -
Product Development EngineerIntel 2008 - 2011▪ Contributed as test engineer in developing structural test strategy such as LogicBist insertion, ATPG and LogicBist test coverage analysis, test generation and 1st Si evaluation
Chris Tan Kian Hong Skills
Chris Tan Kian Hong Education Details
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Frequently Asked Questions about Chris Tan Kian Hong
What company does Chris Tan Kian Hong work for?
Chris Tan Kian Hong works for Kuka
What is Chris Tan Kian Hong's role at the current company?
Chris Tan Kian Hong's current role is Regional Marketing Director at KUKA.
What is Chris Tan Kian Hong's email address?
Chris Tan Kian Hong's email address is ta****@****ail.com
What schools did Chris Tan Kian Hong attend?
Chris Tan Kian Hong attended University Of Karlsruhe.
What skills is Chris Tan Kian Hong known for?
Chris Tan Kian Hong has skills like Dft, Semiconductors, Verilog, Perl, Asic, Vhdl, Simulations, Management, Embedded Systems, Manufacturing, Marketing, Product Development.
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