Kianna Hendricks Email & Phone Number

Los Angeles, California, United States

• Manage client relations and strengthen the agency relationship with NBCU
• Lead and manage the development of marketing strategies for shows across NBCU (e.g. The Voice)
• Interpret qualitative and quantitative data to form strategic recommendations
• Regularly present to NBCU stakeholders, navigate client feedback and iterate in real time

Los Angeles, California, United States

• Helped grow the NBC business to become the strategic AOR for NBCU’s cable nets
• Developed the marketing strategy and led the strategic narrative for new and returning NBCU shows
• Uncovered key insights that drove buzzy, culture-first ideas
• Built Cash App personas that informed how to shift brand perception in their target audiences

Los Angeles, California, United States

• Supported the creation of marketing strategies and briefs for NBC’s broadcast shows
• Created 70+ social strategies targeting fans of each host and musical guest on SNL
• Built Z by HP’s first brand strategy to speak to diverse audiences
• Owned cultural and competitive trend dives with direct business Implications

Los Angeles, California, United States

• Launched Z by HP’s first global campaign and grew their socials from 0 to 20,000+ across platforms
• Won Snapchats’s social AOR and created 7+ campaigns and their first Twitch stream
• Joined the internal DEI board and started the first ERG program

Greater Los Angeles Area

• Was the only intern in the cohort to be hired full time
• Created copy for 3 Z by HP websites and wrote 25+ social posts
• Produced creative ideas for HP, Absolut Elyx and new business pitches
• Concepted experiential activations for events like Us By Night and Adobe Max

Tarzana, CA

• Created the companies first-ever blog and was a content creator for their social platforms
• Managed a staff of 20+ employees and instructors in performing daily and achieving longterm goals

Greater Los Angeles Area

• Conducted daily research of directors and production companies
• Screened and filtered documentary trailers to pass the most quality works
• Pulled film stills and created quote cards with Adobe Illustrator for socials
• Copy-edited articles for clarity and accuracy before published

Burbank, CA

• Wrote weekly digital newsletter campaigns to a circulation of 12,000 using Mailchimp
• Created graphics with Illustrator
• Attended trade shows and ordered from vendors to assist in the creation of an athleisure clothing line

Northridge, California

• Managed a newsroom of 10 editors, 20+ staff reporters and publication budget
• Approved all content published online, on social media and in the weekly printed edition

Northridge, California

• Managed website and social platforms
• Assigned stories to reporters and enforced deadlines
• Edited stories for clarity and structure

Northridge, California

• Conducted interviews
• Gathered and analyzed facts and information
• Presented information in a clear and concise stories
• Understood my audience and delivered a story with the readers perspective in mind

Northridge, CA

• Organized with editorial team to plan stories, art and layout for biannual magazine
• Photographed the magazines cover photo

Universal City, California

• Learned from John Barnes, former producer of Michael Jackson, Whitney Houston, Diana Ross, Marvin Gaye and more.
• Gained real world experience of the music industry, music production and studio relations