Kian Peng Tan Email & Phone Number

Petaling Jaya, My

Federal Territory Of Kuala Lumpur, Malaysia

Event sales manager for MyCareerFair.

Petaling Jaya, Selangor, Malaysia

As an Event Sales Manager at Star Media Group, I was responsible for organizing high-profile events such as the SOBA Awards, myStarjob Fair, and The Great Outdoor Expo 2024. My role involved:• Conceptualizing and designing the expo from ideation to execution.• Developing comprehensive go-to-market plans to ensure the success of theevent.• Collaborating with government departments and the private sector to secureevent endorsements and strategic partnerships.• Leading a team to execute event logistics, sales, and marketing strategies.• Overseeing event budgets and ensuring profitability.• Managing client relationships and delivering exceptional customer service.

Pju 3, Petaling Jaya, Selangor, Malaysia

Petaling Jaya, Selangor, Malaysia

As a Business Development Manager at 988, I spearheaded efforts to connect the company with business associations and organize business talks to attract new SME leads. My role included:• Cultivating strategic partnerships with key business associations.• Organizing and hosting engaging business talks and events.• Developing targeted strategies to attract SME leads.• Collaborating with internal teams to align business development efforts withoverall company goals.• Monitoring market trends and competitor activities to identify newopportunities for growth.

Sungai Buloh

As the leader of a company-wide digital transformation project, I oversee Branding, Sales & Promotion, Customer Service, and Digital Platforms (Website & Social Media). My responsibilities in marketing include:• Developing and executing yearly marketing plans.• Leading digital transformation and strategy.• Managing marketing expenditures and forecasts.• Implementing customer retention programs.• Developing member recruitment strategies.• Overseeing content production and monitoring.

Kuala Lumpur, Malaysia

Successfully revamped flagship store at Berjaya Times Square, enhancing overall customer experience design by transitioning from a 'Service Centre' to a 'Retail Store' to boost device sales. Implemented the new concept in all 15 direct-owned service centers within the same year. Responsibilities for retail support included:• Planning and executing yearly retail activities.• Providing transformation and operational support for 16 direct-owned retailstores.• Ensuring POSM distribution and display guidelines were followed.• Leading task force in setting up U Mobile Exclusive Dealer Program (fit-outdesign and implementation).• Monitoring retail performance closely and providing reports.• Tracking tenancy agreements and renewals.

Selangor, Malaysia

Revamped underperforming retail stores in outskirt locations to achieve sales targets within 2 months. Prepared stores with product selection, visual merchandising strategy, and POSM changes. Managed 50 retail stores' marketing performance, developing comprehensive yearly marketing plans including market activation and member recruitment.Key responsibilities included:• Developing and executing yearly marketing plans for total brand and individual stores.• Implementing effective visual merchandising displays and POSM strategies to enhance sales.• Leading special task force to revamp slow-performing branches.• Conducting competitor surveys and analysis.• Managing new showroom setup and Grand Opening activities.• Conducting regular market visits to ensure compliance with display guidelines.

Petaling Jaya, Malaysia

• Developedanonlinebusinessportal,includingatotalrevampoftheoldwebsite into an all-new website.• Established a digital portal business (advertising) by setting up a new team to manage the business. Department functions included Digital Content Creation, Website Management (including social networks), and Business Management.• Formulated business strategy and oversaw its implementation.• Set targets and led the team to achieve goals.• Monitored business performance and reported to top management.Achievements:• Received CBO Award for Best Performing Employee in 2011.• Successfullyimplementedthebusinessmodelto4radiostations.(988,SuriaFM,Red FM, Capital FM)

Petaling Jaya, Malaysia

Market Research (Internal Communication)• Provided market insights to formulate marketing strategies for each radio station.• Provided monthly Adex report analysis to top management.• Monitored and analyzed competitors' activities.• Identified potential business areas for company growth.Market Research (External Communication)• Managed market research company relationships for major research activities such as Radio Audience Measurement and Auditorium Music Tests.• Analyzed and identified key focus points for marketing communication materials.

Kuala Lumpur, Malaysia

1. Fully in-charge of Sony Handycam® and over-seeing Alpha + S-frame Business.2. To formulate and execute Business plan for Handycam® Brand• Yearly Business Budgeting• A&P Planning (ATL + BTL) & execution• Inventory Forecast (including inventory freshness control)• Product Price Positioning for total product line-up.• Product analysis and feedback to Japan HQ product development team.3. To report business performance to Regional Office and also Head Quarter in Tokyo.4. To analyse market performance through consistent market visit and communication withdealers.5. Marketing Research & Analysis.• Analyze marketing intelligent information. • Organize focus group to have more in-depth understanding to direct consumer.6. Regular meeting with Sales Team to ensure smooth product sales progress.Achievements:1. Gfk Market Share No.1 for year 2007, 2008, 2009, 20102. Tokyo HQ special appreciation awards for best performing country3. Sony Malaysia MD Best Performance Award for year 2008

Kuala Lumpur, Malaysia

1. To Design & Organize Sony Major Events:2. To Unify Company POS Material to ensure consistency.3. To improve total Sony Branding appearance in the market.Achievements:Nationwide Brand training to all employees.PIKOM PC Fair Best Booth Design Award, 2005.PIKOM PC Fair Best Booth Design Award, 2008.

1. To Design and Build Interior Design work given by Design Director. (Conceptual Design,Detailing, Drafting, Material Selection, Finalizing Work)2. To Present Design Concept to Client (Petronas, Leonard Drake, etc)

Ba (Hons), Interior Architecture & Design, Second Grade Lower

Uec, Art & Design

Activities and Societies: Volley Ball Team