Arranged public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwillStudied the objectives, promotional policies and needs of organizations to develop public relations strategies that will influence public opinion or promote ideas  Planned, developed and implemented PR strategies organizations, often via telephone and email Wrote news release, articles, calendar listings, and publics service announcements (PSA’), ensuring consistency and accuracy Perform regular market research studies to gather important brand data Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month Assist in the design of retail packaging as well as the creation of in-store marketing displays Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved Work closely with several small business to manage brand marketing campaigns

• Facilitates ongoing relationships with prospective • Cultivated relationships with business contacts  • Provided customer service and relevant industry knowledge  • Built, managed, and maintained an account portfolio of clients and prospects with top employers and business segments in the local market

Developing social media content plans that are consistent with the company’s brand identity.Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.Managing a high volume of daily social media posts.Communicating with social media followers, including responding to queries in a timely manner.Developing and managing social influencer programs and attending social influencer events.Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.Preparing monthly reports on social media marketing efforts.Suggesting recommendations to adjust the social media marketing strategy for optimal results.Staying up to date on best practices and emerging trends in social media.Design digital media campaigns aligned with business goalsCoordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)Manage end-to-end digital projectsEstablish our web presence to boost brand awarenessMaintain a strong online company voice through social mediaLiaise with Marketing, Sales and Product development teams to ensure brand consistencySuggest and implement direct marketing methods to increase profitabilityMonitor ROI and KPIsStay up-to-date with digital media developments

Plan, organize and coordinate all aspects of the Credit Union's community development activities and social media programs while maintaining brand standards at the corporate, regional and brand levels. • Act as official corporate liaison for community and corporate sponsorships, event tabling, community meetings, member seminars and non-profit partnerships. • Review sponsorship requests with Marketing Management. • Consistently look for ways to increase membership numbers, boost product adoption, enhance brand awareness and increase exposure to ancillary services in the communities served. • Oversee various technology platforms including, but not limited to, Facebook, Instagram, Twitter, LinkedIn, YouTube, Apptentive, etc. • Manage all dynmanic content, calendar software, and tracking tools while monitoring engagement trends in the financial services industry • Create and execute social media strategic plan and regularly report on trends • Manage the Credit Union's brand standards and placements in relation to all community development efforts, advertisements, sponsorship functions, events, branch audits, branch material • Order and coordinate branded materials and specialty items/apparel with vendors as needed. • Provide strategy, planning and training to management/staff in achieving brand goals • Regularly report and track results of community-specific achievements, social media engagements, and branch audit reviews. • Attend, coordinate and document volunteer participation events. • Assist with tasks as need from the ABNB Community Foundation

Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.Provides information by collecting, analyzing, and summarizing data and trends.Protects organization's value by keeping information confidential.Accomplishes marketing and organization mission by completing related results as needed.

• Managed the development of large-scale marketing/advertising collateral, including: corporate Web sites, CD-ROMs, ad planners, commercial print, automotive accounts, and product illustrations• Cultivated synergistic working relationships with clients and agency contacts that improved project efficiency and created future business• Coordinated the collaborative efforts of a team of multimedia/web developers, graphic designers, illustrators, copywriters and pressmen to assure proper fulfillment of client requests• Ensured that projects were completed on schedule, within budget, and above customer expectations• Researched emerging Web technologies and evaluated vendors for use on special development projects• Directed scheduling and tracking to ensure client satisfaction and project completion• Coordinated between customers, vendors, merchandise managers, production teams and printers.• Maintained client relationships• Kept within tight time constraints and budget considerations• Coordinates sales team by managing schedules, filing important documents and communicating relevant information  • Ensures the adequacy of sales-related equipment or material  • Responds to complaints from customers and give after-sales support when requested  • Stores and sorts financial and non-financial data in electronic form and presentreports  • Handles the processing of all orders with accuracy and timeliness  • Informs clients of unforeseen delays or problems  • Monitors the team’s progress, identify shortcomings and propose improvements  • Assists in the preparation and organizing of promotional material or events   • Ensures adherence to laws and policies

• Provided support to the sales department with over 20 print and digital publications  • Answered sales and advertising inquiries  • Updated company website  • Managed and maintained company social media accounts  • Composed marketing and sales e-blasts  • Created and manages e-mail marketing campaigns  • Responsible for sales in all print and digital publications  • Responsible Event management and coordination  • Oversaw, answered and coordinated inquiries for all existing and new advertising clients and accounts  • Conducted market analysis of each print and digital product  • Conducted marketing analysis report of social media  • Completed publisher bids and proposals to obtain new print and digital products  • Created layouts for print and digital products  • Primary point of contact for sales and marketing outreach campaigns   • Tracked trends for ads for print and digital products

• Interacted with account executives, listeners and clients  • Provided schedules and updates on sales related promotions working closely with sales department.  • Composed notes and provide recaps from weekly programming & promotion meetings  • Maintained and conveyed master station event calendar.  • Wrote broadcast and online contest copy and administer contest execution  • Participated in stations events and supervise event set-up and station visibility• Maintained computer database of prizes and winners including input• Traveled to different locations to promote events

• Procured studio equipment and facilities • Attend and participated production meetings  • Composed and distributed schedules and daily reports  • Ensured required actors, props, and equipment were available for each stage of production• Wrote content in standard journalistic formats  • Developed and wrote promotional and marketing materials  • Contacted various segments of the targeted population on social • Gathered news and facts • Wrote content in journalistic formats  • Developed and created promotional marketing materials

• Created high quality, dynamic written content in a regular timely manner  • Managed projects and processes within a broader campaign to motivate audiences  • Coordinated marketing and promotional efforts  • Reviewed written publications for grammatical errors a content consistency• Media Content management content development • Ensured content is appropriate and written for targeted audience  • Created and edited copy for radio, internet, and television

• Managed client deliverables and touch points  • Handled basic research of client’s business and industry to maintain a current knowledge base  • Developed relationships with external audiences (media, third party constituencies, etc.) to convey the client’s message  • Drafted and distributed news releases, backgrounders, fact sheets, bios, newsletters, blogs, reports, brochures, prepared remarks, and pitch letters  • Assisted with the development of client websites (creative concept, content, and routine maintenance)  • Managed routine media inquiries

• Conferred with other managers to identify trends and key group interests and concerns to provide advice on business decisions  • Planned, developed and implemented public relations strategies  • Liaison with and answering enquiries from media, individuals and other organizations, via telephone and email   • Assisted marketing director by serving as another spokesperson within the general community

• Conferred with other managers to identify trends and key group interests and concerns to provide advice on business decisions  • Planned, developed and implemented public relations strategies  • Liaison with and answering enquiries from media, individuals and other organizations, via telephone and email   • Assisted marketing director by serving as another spokesperson within the general community