E-commerce Strategy & Revenue Growth:•Increased e-commerce purchases by 275% year-over-year (Jan–Oct 2023 vs. 2024) through a holistic omnichannel strategy•Increased page views by 143%, significantly improving website engagement and traffic.•WoodMaxx Web Performance (2023-2024): Drove a 2000% increase in engaged sessions, while boosting new users, active users, and average clicks per session•DK2 Web Performance (2023-2024): Boosted brand visibility, driving a 67% increase in new users. This surge in first-time visitors led to higher active user growth and improved engagement metrics, including increased clicks per sessionOmnichannel Strategy | SEM & Organic:•Delivered 16.1M impressions and generated $4.6M+ in revenue YTD through strategic Google Ads campaigns.•Led Meta campaigns, achieving a remarkable increase in user interactions and a 186% boost in engagement, driving impactful audience connections•Boosted DK2’s organic social reach by 104% and increased newsletter revenue by 4,525%•Maintained a 30X overall ROAS by refining keyword targeting and expanding market strategies.

•Launched our MX-8600 wood chipper, generating 13,941 website visits and $696,902 in revenue within two quarters through an omnichannel strategy of digital campaigns, paid ads, and SEO.•Built and grew the official WoodMaxx Facebook group to 3K members within one year (Nov 2023–2024), fostering meaningful engagement through increased posts, comments, and reactions. The group serves as a hub for customer interaction, product discussions, and content sharing, strengthening the sense of community and connection to the brand•Led the transition of the WoodMaxx website from Volusion to WordPress, collaborating with a marketing agency to deliver a faster, more user-friendly site. Focused on improving mobile functionality, increasing engaged sessions, adding valuable resources, and streamlining the customer purchase journey. The new site enhanced overall functionality, boosted SEO performance, and improved customer satisfaction.

Social Media & Content Management: •Created and managed all social media content using Canva, blending thoughtful copy with eye-catching visuals to connect with the audience and elevate brand visibility.Marketing & Website Optimization: •Designed newsletters, optimized the website for a seamless user experience, and developed a detailed product catalog to showcase offerings and support business growth.

Streamline Customer Engagement & Marketing: •Utilize CRM tools to manage customer data, execute targeted email campaigns, and organize AIA presentations, certificates, and prospecting efforts to support sales and business development.Enhance Brand Representation: •Collaborate with sales and marketing teams to improve dealer website content, develop marketing materials, and identify opportunities to optimize service processes and reduce workloads.