Kiara Fernández Díaz

Kiara Fernández Díaz Email and Phone Number

Strategic Marketing Analyst @ Parque Arauco
Peru
Kiara Fernández Díaz's Location
Peru, Peru
About Kiara Fernández Díaz

Marketing strategist with a Bachelor's degree in International Business, higher studies in both US and France, and over four years of hands-on experience in FMCG and Retail. My professional journey has encompassed both local and regional roles, providing me with a comprehensive understanding of diverse markets.Passionate about developing effective marketing strategies that drive growth and resonate with audiences. Known for my results-oriented mindset, proactive approach, and a keen eye for creativity, I thrive in collaborative environments where I can contribute as a team player.

Kiara Fernández Díaz's Current Company Details
Parque Arauco

Parque Arauco

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Strategic Marketing Analyst
Peru
Kiara Fernández Díaz Work Experience Details
  • Parque Arauco
    Strategic Marketing Analyst
    Parque Arauco
    Peru
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  • Parque Arauco
    Strategic Marketing Analyst
    Parque Arauco May 2024 - Present
    Lima, Perú
    Shopping Malls - Megaplaza, Larcomar and OutletArauco: Perú.- Supervised sales and traffic metrics to drive business performance.- Developed and implemented integrated marketing strategies across all channels.- Conducted ongoing analysis of campaign performance to maximize ROI.- Led strategic initiatives that fueled organizational growth.- Managed and optimized the full budget allocation.
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  • Colgate-Palmolive
    Assistant Brand Manager
    Colgate-Palmolive May 2023 - Dec 2023
    Lima, Perú
    Oral Care - Toothbrush and Mouthwash: Perú.- Supervised the strategic planning and execution of product launches.- Analyzed market performance metrics to drive category growth.- Ensured flawless in-store execution of the categories.- Created presentations for local and regional reviews.- Provided ongoing training for internal and external teams.- Managed and optimized the full category budget.
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  • Danone
    Regional Marketing Project Manager
    Danone Jun 2022 - May 2023
    Lima, Perú
    Specialized Nutrition - Infant Formulas: Ecuador, México, Dominican Republic, Guatemala and Costa Rica.• Design, execution and monitoring of regional marketing campaigns.• Development of market data reports.• Support in dimensioning and landing of innovation projects.• Management and optimization of regional budget.
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  • Beiersdorf
    Marketing Trainee
    Beiersdorf Jan 2022 - Jun 2022
    Lima, Perú
    Personal Care - Face Care and Face Cleansing: Perú.• Development of category reports and presentations.• Execution and supervision of BTL events and consumer activities.• Design, execution and monitoring of product PR campaigns and new launches.• Coordination with suppliers and follow-up with Sales and Shopper teams.
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  • Alicorp
    Business Trainee
    Alicorp May 2021 - Jan 2022
    Lima, Perú
    Food and Home Care: United States, Panamá, El Salvador, Honduras, Guatemala and Costa Rica.• Development, execution and monitoring of Marketing and Trade activities: Digital, ATL, BTL and POS activations.• Commercial support: Negotiation with customers, demand planning, order management and profitability analysis of categories.• Follow-up with multifunctional teams for product launch projects.• Analysis of market research information.
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  • Alicorp
    Corporate Strategy Trainee
    Alicorp Jul 2020 - Apr 2021
    Lima, Perú
    • Support in defining the medium and long-term strategy of businesses.• Support in the preparation of workshops of high strategic relevance.• Recognition of consumer and channels trends at national and international level, as well as relevant competitors' actions.• Participation in internal projects with multifunctional teams that make the company profitable or accelerate its growth.
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Kiara Fernández Díaz Education Details

Frequently Asked Questions about Kiara Fernández Díaz

What company does Kiara Fernández Díaz work for?

Kiara Fernández Díaz works for Parque Arauco

What is Kiara Fernández Díaz's role at the current company?

Kiara Fernández Díaz's current role is Strategic Marketing Analyst.

What schools did Kiara Fernández Díaz attend?

Kiara Fernández Díaz attended Universidad Del Pacífico (Pe), University Of La Verne, Edhec Business School.

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