Kiaran Locy Email & Phone Number

PR/communication leader with experience in a broad range of industries including commodities/agriculture, food and beverage products, restaurants, hotels, health care, and consumer tech. At the California Prune Board, I represent the growers and handlers who produce the safest and most premium prunes on earth. I oversee the domestic marketing program, industry communications and brand messaging for California Prunes.Since joining the California Prune Board, I have transformed the domestic marketing program and industry communications by:-Creating more transparency and a regular cadence in industry communications while elevating the quality of the content with a cohesive brand message.-Adding more value to the nutrition communications program through defining audience, launching a newsletter, revamping the approach to influencer marketing, filling out the bench of expertise and creating a tracking tool for our nutrition research pipeline leading to communication opportunities.-Realigning measurement and analysis to not only track what we do but to use the insights for better decision making-Launching a brand, website and created a process to license the brand on pack.Specialties: Writing and developing press materials, social media management, word-of-mouth programs, key influencer programs, promotional events, reputation management, project and event management, and relationship building with team members, media contacts and outside vendors.

Listed skills include Marketing Communications, B2B, Newsletters, Cision, and 18 others.