PR/communication leader with experience in a broad range of industries including commodities/agriculture, food and beverage products, restaurants, hotels, health care, and consumer tech. At the California Prune Board, I represent the growers and handlers who produce the safest and most premium prunes on earth. I oversee the domestic marketing program, industry communications and brand messaging for California Prunes.Since joining the California Prune Board, I have transformed the domestic marketing program and industry communications by:-Creating more transparency and a regular cadence in industry communications while elevating the quality of the content with a cohesive brand message.-Adding more value to the nutrition communications program through defining audience, launching a newsletter, revamping the approach to influencer marketing, filling out the bench of expertise and creating a tracking tool for our nutrition research pipeline leading to communication opportunities.-Realigning measurement and analysis to not only track what we do but to use the insights for better decision making-Launching a brand, website and created a process to license the brand on pack.Specialties: Writing and developing press materials, social media management, word-of-mouth programs, key influencer programs, promotional events, reputation management, project and event management, and relationship building with team members, media contacts and outside vendors.