Kaitlin B. Email & Phone Number

Experienced Healthcare Marketing Executive | Strategic Growth | Brand Development | Community EngagementWith over a decade of experience in healthcare marketing, I have a proven track record of driving growth for rapidly expanding organizations. Currently serving as the Vice President of Marketing & Communications for a multi-service healthcare provider, I specialize in establishing new service lines, managing acquisitions, and developing cohesive brand strategies that resonate with diverse communities, including Medicaid-eligible populations.My expertise includes crafting and implementing targeted digital strategies, from building social media presence from the ground up to launching paid ad campaigns that drive patient acquisition. I’m adept at managing vendor relationships, optimizing marketing budgets, and tracking key performance indicators (KPIs) to continually refine strategies and maximize ROI. Skilled in healthcare technology and proficient in tools like HubSpot CRM, I leverage data insights to align marketing efforts with corporate growth objectives.A hands-on leader, I’m passionate about community engagement and creating impactful marketing campaigns that not only enhance brand visibility but also foster trust and accessibility. My goal is to build and scale innovative marketing solutions that align with healthcare advancements and meet the evolving needs of patients and communities.