North America

North America

Global Social & Editorial Team

lifestyle blog focused on fashion, food, design, culture

Collectively contributing to a better Boston.Helps mange social media, site design, blog, and input on overall digital content activation and strategy. Ensures posting is done consistently, and in a timely manner. Helps syndicate relevant information across social channels that are aligned with the brand. Works with other group members to create rich media such as Video, Photos, Music Compilation artwork, site and product design.Best of Boston 2015 Award – Boston Magazine

Worked directly with CEO to build up all necessary Marketing channels from the ground up through the initial brand launch. Established infrastructure required for all campaigns and analysis, and shaped the brand identity/voice across all digital channels - inclusive of content strategy and execution. Cultivated relationships with strategic partners, was involved in fundraising and worked closely with investors.

Managed both Social Media Marketing (organic & paid) and Media (Digital, Print, OOH, Custom Content & Partnerships) for the Clarks brand (US, Canada & Latin America) and all of its sub-brands, reporting directly to the VP of Consumer Marketing. Increased social media following and revenue by over 400%. Managed a budget of over $5.8M with globally aligned KPIs to help grow brand awareness, engagement, and attract new consumers to the brand, while retaining the existing consumer base. Responsible for the strategy and execution of all organic and paid social as well as traditional, digital media and partnerships. Owned relationships with agencies and global counterparts to ensure the needs of the business were being met.

Managed all social communication and strategy from both an organic and paid perspective for the Americas region (US, Canada, Latin America). Ensured that key brand messages were being conveyed to the consumer in a relevant and timely manner. Frequently worked with both regional and global colleagues and counter-parts. Managed a budget of over 300k to help deliver and activate seasonal social initiatives. Worked closely with the PR and media agencies to ensure, from a brand perspective, that Clarks was aligned.

Worked to optimize and create the Affiliate and Influencer/Blogger program (Clarks Trendsetters) for ClarksUSA.com in collaboration with brand marketing, social, PR, SEO, and web planning teams. Created an integrated and engaging program for affiliates and influencers that provided tools to effectively build the Clarks brand, in conjunction with global and regional marketing objectives/campaigns each season. Successfully hosted in-store events to help build partnerships and brand awareness. Built yearly budgets that forecasted and contributed over $6M in revenue to the eCommerce team. Created regular reports using Google Analytics/Adwords and Engine data to share and often presented to key stakeholders.

Helped implement and optimize acquisition marketing channels such as, Affiliate, Paid Search, Comparison Shopping Engines, Product Listing Ads, Display, and Remarketing. Executed and enhanced strategies to ensure strong quality score, positioning and adherence to set KPIs, while producing reports for owned channels.