Kevin Derrick Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Boston, Ma, Us

- Oversee all aspects of marketing, communications, and engagement for a nonprofit trade school. Areas of focus include enrollment, continuing education, development, public programs, exhibitions, and retail.- Achieved consistent year-over-year growth across all categories for four consecutive years. FY24 highlights include highest annual class revenue (+37% over FY23); record-breaking inquiries (+31% over FY23) and program applications (+27% over FY23), and substantial growth in new contacts (+455% over FY23).- Relaunched the brand and its collateral, including the website, publications, advertising, videos, and photography, to align with strategic goals and reach diverse audiences.- Designed scholarship campaign materials, supporting an $18M endowment increase over three years, exceeding targets.- Manage publicity and public relations, securing placements in industry publications, driving positive customer reviews, and sustaining referral pipelines.- Draft senior-level communications such as values statement, talking points, speeches, campaign vision, and community messages.- Oversee inbound marketing initiatives, including content strategy, SEO, landing pages, forms, and social media.- Serve on the School’s Strategic Planning Committee, Diversity, Equity & Inclusion Group, and Response Team.- Implemented HubSpot CRM, establishing new properties, workflows, conversion points, and performance KPIs.

Boston, Ma, Us

• Developed and managed a strategic communications plan for all development and alumni relations activity.• Directed award-winning creative efforts for the GSD’s highly successful $140M fundraising campaign ($120M at launch), including a new casebook, website, signage, videos, print materials, blog posts, email marketing, and associated content. • Collaborated with fundraisers to craft six- and seven-figure gift proposals, country briefs, and senior-level communications.• Defined and reported on marketing campaign KPIs, such as email opens/clicks, web traffic, event engagement, etc.• Procured and managed a broad-based team of consultants, including graphic and web designers, and photo/videographers. • Advised leadership on overall development and alumni relations communications needs and activities; reported to University-level committee on campaign communications approach and the output.

San Francisco, California, Us

• Led the marketing efforts for Boston’s #1 Interior Design firm, as ranked by the Boston Business Journal• Helped expand the office from 64 to 91 personnel in one year through project wins.• Directed all aspects of marketing, communications, and PR: proposals and presentations, collateral materials, photography/videos, special events, speaking engagements, award submissions, and other creative ventures.• Provided research and pitch strategy for new business development efforts including network mapping, schedule of tasks, milestones, and reviews.• Coordinated with local, regional, and national leaders on marketing, business development, and communications while providing overall guidance and training to internal team.

• Conceived and implemented e-commerce business that brings handcrafted decorative arts to a modern audience• Manage the creative direction of brand including identity components, product collection, photography and collateral materials • Develop relationships with regional and national vendors to define collection and build community• Organized site layout, navigation flow, graphic components and user interface elements• Author copy including page overviews, FAQ’s, biographies and product descriptions• Utilize HTML-based content management system for regular updates of copy and content• Coordinate site programmers to assure quality of content, features and functionality

Philadelphia, Pa, Us

• Acted as both an internal and external liaison, coordinating the efforts of executive, mid-level, associate, and junior staff while interfacing with consultants, partnering firms, and client representatives• Won an estimated $2M in design fees as a result of research, writing, design, and production of marketing materials and presentations• Managed digital communications through firm website, social media, and email marketing software. Established, organized, and tracked the success of these efforts via custom reports within web-based analytics• Reaffirmed company graphic standards through self-audit of boilerplate, developing new materials across all categories• Trained colleagues weekly on software, social media, database management, and communications tools

• Researched, authored and photographed features on design projects, professionals and events• Represented nonprofit organization at all levels to the public, press and design industry• Created and maintained web log that generated an average of 5,000 views monthly

• Designed identity pieces, marketing materials, renderings, and press releases for a lighting, furniture, art, and design studio• Created M.O.N.A., a distinct bespoke design business, through management of interdisciplinary consultants• Coordinated operations of project consultants, furniture suppliers, event vendors, and studio interns• Spearheaded marketing efforts via social networking and media outreach to increase web visits by 32% and be featured in over 20 online/print publications

• Managed commercial and hospitality interiors projects with budgets up to $300,000 and sizes +/-20,000 SF• Coordinated multiple design consultants to develop CMS-backed website and electronic/print identities• Generated interior project renderings that saved the studio over $10,000 in subconsultant fees

• Branded, designed, and documented retail spaces, fixtures, merchandise displays, and trade show exhibits • Developed presentation materials including proposals, client presentations, CD sets, and project renderings

• Represented institution at school-sponsored events and offsite informational seminars• Interviewed, recruited and registered returning students to meet quarterly admissions goals• Qualified and distributed inquires to appropriate members of the admissions team• Trained new team members on policies, procedures and software programs

Nonprofit/Organizational Management

Ms, Interior Architecture & Design

Graphic Design

Ba, Psychology