CaesarsTea transitioned from a retail operation (unsuccessfully competing with DavidsTea) to a wholesale distribution concept serving major retails including: Loblaws, Metro, Sobeys, Costco, Walmart (fully understanding the customer guidelines).Curated product line to 100 SKUS being sold to over 500 NEW accounts nationally. Worked with factories to create new products to remain innovative and competitive with other commodity players. Sales manager to agents located nationally, with the proper support for their accounts needs. Ensured that product logistics constantly monitored and that no customers had out of stock inventory. Developed guerrilla marketing strategies for a variety of customer types: grocery stores, boutiques and restaurants.

Selling and support of license (NHL, Disney) and private label (Costco, Walmart, Reitman's) including the development of specialized licensed products for different target markets and resellers. Developing products with factories in China and Bangladesh, including leveraging technologies for new applications (leggings plus sized or sex shop garments). Manages 70% of the company's sales personally.Sales manager to reps located throughout Canada.

Private label program sales and development – multiple categories of business with some focus on specialty sizing.Successful in the development and growth of basic replenishment product and monthly deliveries of core programs. Full involvement in styling, selection of fabrics, costing, logistics, inventory, shipping and client satisfaction in order to ensure continuity and to grow market share within the customer base.Managed and delivered goods respecting compliances for each client.

Built and managed a strong retail and wholesale customer base in the Canadian marketplace.Developed programs for individual customers beginning with the presentation of raw materials, sourcing options and styling.

Responsible for private label sales to all majors in Canada, US and Mexico approx $10 M.Responsible for all branded sales with customized product offerings according to specific client requirements.Developed and grew the men’s outerwear division sales in Canada and the US to $1.5 M annually.Collaborated with design to merchandise and sell a complete line of junior outerwear with 20+ new accounts.Responsible to liquidate all ending inventories to ensure inventory levels were minimal.Participated in the costing and merchandising of all branded collections.Involvement in marketing campaigns to ensure customer needs were met and bands well represented.

Responsible for all house sales to department and chain stores for both branded and private label outerwear.Involvement in styling and production of the collections.Monitoring of order status to ensure on time delivery and respecting individual compliance requirements.Responsible for seasonal clearances of obsolete inventory.

Sales and manufacturing of ladies private label contemporary sportswear – mainly private label servicing department and specialty chain stores. Developed strong business relationships with retailers in Canada, USA and South America. Sales volume in excess of $10 million annually.Developed entire collections and merchandised according to customer requirements.Managed a team of over 20 people in the pattern and marker making department.Responsible for management of finished goods and raw materials on a quarterly basis.Oversaw all domestic production.Responsible for all purchasing of raw materials & accessories.Worked with associates to grow other divisions to $7-10 million annually (each).