Head Of Marketing Tech
CurrentWith extensive experience in overseas User Acquisition (UA) and Marketing Technology for game globalization, I have led as the head of UA and Marketing Tech. My team and I have been at the forefront of adopting data-driven strategies to guide UA and marketing efforts. We've focused on meticulous cost control and creative optimization. We've successfully facilitated the globalization of numerous games, enhancing performance and optimizing the Return on Investment (ROI).