Allen Chen Email & Phone Number

China

Shanghai City, China

Dec 2023, Director, Nike Digital Brand Marketing - MensFeb 2022 - Nov 2023, CDMD 365 Product Marketing Senior Manager - NikeNov 2016 - Jan 2022, Brand Digital Senior Manager - Jordan

Shanghai City, China

Plan and execute all web, social activities, campaigns, SEO/SEM and database, to develop, implement, track and optimize digital marketing campaigns across all digital channels.Coordinate with Central team to manage the editorial planning based on Central’s guideline and local requests, maintain a consistent look and feel throughout all branded digital platforms. Utilize analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Responsible for the performance of all Louis Vuitton China digital platforms cross,- Content management - Digital/ social activities- Search Engine Maintenance, Crisis Management- Website statistics monitoring & analyzing- Mobile/ tablet applications, user experience and innovations.- Social CRM programs

Shanghai City, China

To oversee all digital related projects, as a digital curator, work a lot with external talent people, manage them to work together, they were digital creative, developers, artists and social KOLs, all different skill types of people to work together. Also with some local or worldwide production house, digital agency, manufactories. It’s a new mode and has big difference to my other agency experience.To the business, support and manage all account’s digital needs, some like events, TV commercial, social communications, CRM programs. Work with team from strategy planning, creative idea and executions. Running clients: Budweiser, Converse, Infiniti…

Shanghai City, China

2012 GE China Ancient Invention campaign> FWA Site Of The Day – (SOTD) Award 21st May 23, 2013 > Behance.net – PROJECT FEATURED ON: Behance.net 3/24/13 | Animation video | Interactive video website |Digitally seeded a series of animated videos with different animation styles based on the invention illustrate how GE helped people live better in Ancient times in order to convey the benefits of GE’s technology today.2012 Absolut Unique edition offline event "Digital Cocktail lab"| New technology-NFC RFID | Offline event |It was an interactive, super social experiment. “Lab Rats” attending the party were connected through their Weibo and Tencent accounts to a unique NFC-enabled bracelet with a pre-assigned cocktail ingredient. Ingredients ranged from Absolut vodka, to strawberries, 7-up, limejuice and cranberries. “Lab Rats” were let loose and challenged to meet the other “Lab Rats”, and create their own custom cocktails by combining their pre-assigned ingredient by scanning their bracelets together. 2012 adidas originals integrated campaign| Outdoor | in-store digital | mobile | crowd-sourced music video | Custom built and unleashed a camper van onto the streets of China traveling though the major cities. Go to the coolest spots in the city and the photographers will snap pictures of the found China’s crew love.To support the camper van online, fans of all ages were encouraged to submit photos by themselves. The online response was strong enough for adidas to create in-store digital photo booth at retail level with editorial and outdoor print support, helping spread the message of unity and driving participation.The images collected were then united in China's and Eason's first ever crowd sourced music video. The music video celebrated originality in every generation with lyrics that reemphasis the fact that originality unites generations. This served as the ultimate reward to all participants, in Celebration of China’s unity though generations.

Shanghai City, China

adidas 2008 Olympic Game Time > BRONZE – 2009 One Show > Gold – 2009 New York Festival > Gold - China 4A - Best Digital Brand Promotion | New Technology | Papervision3D | retail installation | Mobile |The first digital campaign in China use 3D Motion Portrait. Customer to upload a portrait of themselves and record a message of support and this portrait instantly became a 3D talking head that could be customized in various ways such as adding a tattoo.2009 L’ORÉAL Centenary Digital Campaign > BRONZE – 2009 Spikes > 2009 TOP 10 China Interactive Marketing Case - DCCI Internet Data Center | Social media integration |Use New digital marketing model. Put the user interactive in many different media, and let media announce their own campaign by themselves. But in one concept.

Shanghai City, China

- Planning the scope, schedule, cost and quality of interactive projects.- Building up a technical team, four (4) programmers, one (1) database manager and two (2) flash AS designers.- Assist in the co-ordination, writing and briefing of internal and external resources as required e.g. creative, production, third party specialists etc.- Lead the project to success on time on brief. A lot of experience on execution. Particularly in the technical level, it is clear what can be done or not. Clear the best practice of online user.