Kiefer Yoon Email & Phone Number

Singapore

Singapore

• Championed global market representation for Video Shopping Ads by gathering insights across multiple regions, shaping strategic product directions and driving YoY revenue growth.
• Directed Go-to-Market (GTM) strategies and sales enablement programs, fueling significant catalog growth with strong catalog onboarding and global penetration achievements.
• Defined the roadmap and strategy for new Ads and Catalog Manager features through competitor analysis and client insights, enhancing… Show more
• Defined the roadmap and strategy for new Ads and Catalog Manager features through competitor analysis and client insights, enhancing onboarding and best practice adoption.
• Led the launch of Catalog Insights, providing product-level data insights to support advertiser performance.
• Streamlined testing for innovative features like Catalog Video, ensuring smooth transitions from testing phases to launch by establishing high-quality standards and thorough testing protocols.

Singapore

• Supervise start-to-end activations for Shopee's brands on Meta's Collaborative Ads (CPAS) platform, driving seller onboarding, ads creation, best practice performance optimization and post-campaign analysis.
• Partner with Meta to resolve technical issues, optimize platform performance and enhance user experience ranging from catalog inventory management to audience segmentation and UTM performance tracking.
• Collaborated with cross-functional product teams to develop structural system… Show more
• Collaborated with cross-functional product teams to develop structural system logics and operational pipelines to optimize platform performance and identify advertising trends.
• Strategize, supervise and monitor regional special projects on business growth, process automation, data integrity and ad-hoc requirements from start to end
• Independently developed process automation tools and data workflow solutions using Python, SQL, VBA, and other BI programs, resulting in a 50% increase in regional seller onboarding operational efficiency. Show less

Singapore

• Performed extraction, organization, analysis and reporting of data driven trends and insights to support Paid Marketing team’s back-end and front-end, operational and ad-hoc needs
• Managed several key experiments such as (1) the optimization of marketing spend from removal of brand search ads and (2) optimization of channel attribution by building an integrated channel modeling that effectively.
• Overseeing a… Show more
• Overseeing a clustering project to identify high value customers using unsupervised machine learning models to study how certain user behavior can allow us to predict and optimize customer lifetime value in Shopback..

Singapore

• Managed and executed Indonesia’s online marketing assets and infrastructures by constructing Facebook campaign mechanics (Install vs Retargeting) and reporting weekly performance outcomes
• Developed an automated campaign building solution with Excel VBA to improve work efficiency and designed new data configuration across Shopee’s dynamic marketing assets platform for every countries’ business unit
• Analysed Shopee’s Share of Voice (SOV) data to isolate discrepancies, identify trends… Show more
• Analysed Shopee’s Share of Voice (SOV) data to isolate discrepancies, identify trends and evaluate key marketing insights to discover new suitable affiliate partners Show less

Singapore

• FOMO Pay is a Singapore multi award-winning Fintech company with co-founders listed under Forbes 30 Under 30 Asia 2018.
• Conceptualized and executed weekly Facebook advertising campaigns by conducting social analytics and A/B testing to develop engaging content that optimized impressions and conversions
• Performed research on Fintech and Chinese consumer landscape to develop strategic improvements for ‘RemoPay’
• Implemented Search Engine Optimisation (SEO) strategies for… Show more FOMO Pay is a Singapore multi award-winning Fintech company with co-founders listed under Forbes 30 Under 30 Asia 2018.
• Implemented Search Engine Optimisation (SEO) strategies for FOMOPay’s corporate website with keyword research tool, backlinks and user interface (UX) configuration, expanding visibility to trending keywords Show less

Singapore

• Spearheaded several user acquisition campaigns for a lifestyle mobile application and developed integrated promotional mechanics through digital ads and Point of Sales (POS) materials
• Management of merchants' digital content requirements and revamped existing manual processes through automation of Visual Basics Application (VBA), optimizing productivity by reducing 30% of manual workload
• Developed a structured digital marketing framework to enhance future marketing efforts and… Show more
• Developed a structured digital marketing framework to enhance future marketing efforts and target audience effectively Show less

Singapore

• Strategized and curated key conceptualized designs in bringing the first edition of Campus Party into Singapore
• Proactively seek for potential partnerships and collaborations to increase Campus Party’s overall brand exposure and maximize event participation rate
• Management of SITEX 2017 media outreach by liaising with media partners and influencers in executing marketing campaigns, thereby increasing overall site visits and awareness by 30%

• Acquired several leadership appointments in leading local and overseas training exercises, establishing strong relations with foreign troops
• Conducted leadership training programs to hone the skills of potential individuals and shape them into better leaders, which has cultivated a Sword-of-Honour recipient

Singapore

• Directed a team to strategize logistical requirements and design of the venue floor plan for 28th South-East Asian (SEA) Games
• Implementation of cost-effective resources and efficient measures in the preparation and maintenance of on-site resources during the execution of the event

Singapore

• Launched a full-fledged recruitment campaign through Social Media platforms, SEOs and EDMs, building a network of 1000 loyal and committed volunteers
• Integrated a cost-effective mobile application to streamline communication processes by providing real-time information to volunteers, leading to the successful execution of SCMS
• Effectively restructured venue logistical requirements for Cycle Asia 2015, effectively minimizing cost and distribution time

Bachelor Of Business, Marketing, Honors With Distinction

Co-Curriculum Activities: MarkeTHINK Club (NTU Marketing Club) Director, Client Success - Developed and managed relationships with top.

Business Studies, Majoring In Marketing, Diploma With Merit (Top 10%)

Specialized in Marketing Communications, Brand and Sales Management Distinction in Electronics in Business Application - Application of.

Gce “O” Levels, L1R4: 9 Points | L1R5: 11 Points

Activities and Societies: Appointed Assistant Sergeant Major (Vice-President) in National Cadet Corps Awarded Silver Medal in outstanding.