Taking a gamble in a rising retail Star-up within a Global Corporation at the early stage. Going beyond the Operation & Optimization of Digital Ads to comprehend a full Business from Strategy to Implementation.- Focused Category: High-end Electronics- J2BD: Maximized the gross revenue on TikTok Shop Marketplace with the most optimal ROI rather than ROAS.

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- Optimize ROAS, GMV across diversified E-commerce sites (Website, Lazada, Shoppe). - Execute digital ad campaigns by managing, monitoring and optimizing the cost and performance of ad campaigns across multiple platforms (Facebook, Google, TikTok, Zalo, Display and Video 360, Shoppe, Lazada).- Assist with evaluating and implementing the right analytics tools, then visualizing impactful data by using Google Looker Studio.-Measure, analyze and report on the campaigns, updates throughout the duration of campaign and optimization suggestions.-Work collaboratively with the Business Development team to create quotations and proposals for new and existing vertical clients.Objective: Facebook Conversion, Google SEM, Performance Max, Google Display Network, YouTube Ads (Trueview sequence, Bumper 6s, Skippable), DVD 360, etc.Industry: Retail, High-end Fashion, FnB, Recruitment, Film & Cinema, High-end Cosmetics.Achivements: - BOFU: 135% and 120% growth in GMV and ROAS, respectively.- TOFU: Over 100% KPIs in traffic and engagement campaigns.

- Set up paid ads across digital platforms with different formats including but not limited to Facebook ads, Google ads, Programmatic, TikTok ads, Zalo ads, and LinkedIn ads.- Daily monitor and optimize the performance of the campaign to ensure the planned KPI is achieved with the best outcome.- Work directly with vendors to ensure smooth campaign implementation from booking, setup, and running ads to post-report and billing.- Full responsibility for preparing weekly, monthly, and post-campaign reports including data visualization, evaluation, and recommendation for moving forward depending on report requirements.Objective: SEM, PMAX, GDN, Facebook Traffic, etc.Industry: B2B, Technology, Retail.Achivements:- TOFU: Over 100% KPIs in traffic and engagement campaigns.

With so much more than 22 million users, Cốc Cốc is one of the largest local browser and search engine providers in Vietnam as well as the largest publisher of digital advertising in the country. - Admitted through the 4-round recruitment out of 2000+ applicants from HCM City.- Supported in writing client briefs, proposal development, and work with internal teams to producethe best outputs;- Supported the account team to create and manage project scope and timelines, implementing anynecessary processes and procedures;- Learn and support to implement advertising campaigns for customers;- Assisted team in monitoring and optimizing advertising campaigns with guaranteed spending andoptimal performance for customers;- Tracked and analyzed competitive activities and consumer trends.

- Led the product launch campaign by delivering content/visuals on multiple platforms, managing team performance, and tracking ads effectiveness. - Performed 6Ps analysis on educational products to grow customers and revise the product.- Organized promotional events with over 200 participants to increase lead generation effort.- Forcasted and managed monthly Sales plans, Ads budget and Financial budget reports for 4 core products.

- Planned and delivered weekly high-converting social content for Event Marketing activities, generating over 300 attendants.- Collected and investigated data (customer feedback, competitor & market research) in both qualitative and quantitative ways to improve product performance.