• Successfully developed and implemented new and innovative brand strategies for a variety of diverse clientele. In certain instances, yielding a 92% surge in revenue during promotional sales campaigns year over year. • Led a departmental refinement as newly-implemented Creative Director. Constructed best practices, streamlined processes, and optimized workflows to ensure maximum efficiency and productivity within the team. New refinements resulted in an average of 20% reduction in project turnaround times for clients.• Actively managed a team of graphic artists, web developers, and rotating interns. Conducted weekly breakout meetings to assign clients/projects, generate ideas, and troubleshoot prevalent issues. • Responsible for interviewing potential candidates and successfully onboarding them to the graphics team. Since assuming the role of Creative Director, and implementing new refinements, the graphics department has had a 40% head-count increase.• Coordinated seamlessly with cross-functional teams, including sales and upper management, to align creative initiatives with overarching business objectives. Met regularly to discuss specific client objectives and best-practices.

• Developed and executed the launch of customer websites and e-commerce sites according to client requirements. Collaborated directly with clients and marketing teams to enhance user interface and elevate the overall consumer experience.• Oversaw the agency’s largest clients and accounts, collaborated closely with the sales and leadership to effectively align strategies with client objectives and goals.

• Designed & created visually impactful and engaging multimedia content for various platforms, including websites, social media, presentations, and video productions.

• Worked in tandem with leadership to set up events with local authors and businesses.• Maintained an expert level of knowledge of the publishing industry and upcoming releases.

• Designed marketing and publicity material for upcoming exhibitions at Oswego State Downtown and SUNY Oswego in Syracuse to include: postcards, signage, posters, and digital signage.• Oversaw social media related to events. • Assisted in the preparation and installation of exhibitions at Oswego State Downtown and SUNY Oswego in Syracuse. • Prepared pieces for exhibitions through photo editing, layout design, and dry mounting.

• Ran group critiques in order to assist other designers through constructive criticism and project guidance. • Conducted weekly group meetings to touch base on deadlines, individual projects, and overall inquiries.