Kiera Kramer Email & Phone Number

Mountain View, California, Us

Leading GTM strategy for new $9M AI-powered product -Developed business case collaborating with finance, analytics, and pricing teams-Conducted and analyzed qualitative and qualitative research to land pricing, positioning and messaging-Created campaigns, content, marketing assets, sales and care one-pagers-Partnered with product developers, AI team, UX/UI to influence design and roadmap

Mountain View, California, Us

Deliver confidence-inspiring full-service payroll solutions to our customers and their teams. -Drive Online Payroll Go-To-Market strategy as part of the QuickBooks Online Ecosystem.-Contribute to $520M payroll revenue with a focus on product, positioning, messaging to reach and retain the accountant channel, emerging employers, and address segment vertical audiences. -Increase awareness through campaigns to drive upgrade, consideration, and conversion. Strategic segment lead accountant - overall strategy resulted in a 25% increase in paid subscribers and 34% revenue growth year over year. Lifted segment PRS 10pts from 33pts to 43pts in just 5 months through product enhancements and increased marketing efforts.

Mountain View, California, Us

Drove growth and retention in key markets for QuickBooks Online and QuickBooks Online Accountant SaaS products as part of the Go-To-Market team.Segment Growth: Responsible for 3x growth YoY in target markets.Marketing Event Strategy, Development & Execution: Conceived and executed owned and sponsored event programs designed to drive acquisition, subscriber growth, and retention. These include: conferences, roadshows, partner engagements, training sessions, thought leadership and community programs. Manage and coordinate branding, content, attendee journeys and experiences, influencers and speakers, production schedules, budgets and negotiations as well as measuring sales results, engagement, and brand perception. Programs drove 25% increase in MQL year over year. Pivoted strategy for the impact of COVID-19: within just 3 weeks took the initiative to shift all live engagements to virtual events and training programs. Managed 20 virtual projects across 3 platforms from March-July 2020 which resulted in a 50% reduction in spend and 300% increase in sales leads. Brand Marketing: Led full funnel integrated marketing campaign initiatives in multiple countries from customer/audience research to development of localized customer value propositions to carry through to creative concepts and flighting of assets. Resulted in 10% increase in SOV. Stakeholder Management: Develop and lead in-market agencies and align internal and cross-functional teams of 20-50.

Oo

Sealand is the Intra-Americas brand under Maersk Line, the world's largest container shipping company. Customers include: Nike, Williams-Sonoma, Walmart, P&G, Del Monte, Samsung, and General Motors.⎯ Event Development & Execution: Concept and implement large scale events for customers, prospects and partners. Create promotional campaigns, plan logistics for events including registration, site selection, vendor selection and contract negotiating, and obtaining sponsorship and partnerships⎯ Project Management/Concept Development: Led planning exercise to coordinate and align service launch plans for 29 offices resulting in unprecedented brand consistency. ⎯ Communications Management: Launched internal messaging and campaigns, live web and email, manage media pitches, social media marketing. Create and distribute corporate presentations and reports, compose and distribute press releases, executive interviews; manage customer feedback and related content projects including storytelling to bring out the impact of customers experiences. - Guided an incredible team of passionate marketers and designers to cover the Sealand brand, content, communications, events and campaigns across 29 offices in the Americas including North America, Central America, the Caribbean, and South America. ⎯ Budget Management: Manage $1M budget, SEM ads and analytics, B2B advertising

First marketing hire launching startup VIP airline and partner to BLADE ("Uber of the sky"). Our work attracted $6M in funding and we became the largest seaplane operator on the east coast. ⎯ Launched 22 marketing campaigns and activated 7 new service lines resulting in exceeding our first sales plan by over 40% and winning 20 new strategic accounts. ⎯ Oversaw comprehensive marketing functions including managing $250,000 budget, events, SEO, SEM, email campaigns, print collateral, and e-commerce initiatives to push web purchases.

Boston, Massachusetts, Us

Launched ZIPCAR Miami in a tough market known for high rates of private car ownership. Creatively positioned brand to succeed and beat our launch plan by 28%. ⎯ Won 40,000 customers through creative events and partnerships in the community. ⎯ Led 12 major campaigns managing a team of 6 brand ambassadors. ⎯ Owned membership acquisition goal and all aspects of field/event marketing and partnerships.

Hong Kong, Hong Kong, Hk

Top tier, globally ranked, marketing brand activation company bringing global Fortune companies to life.Successfully launched corporate Branding, Creative & Events Division Dubai office. Conceptualized product launch campaigns and brand activations for Porsche, Panasonic, Honda, Cisco, Toyota/Lexus, as well as local organizations.⎯ Meticulously planned and executed the launch of Porsche’s 918 Spyder luxury car in Dubai as part of a 10-market tour. Coordinated all VVIP guest & media transportation, destination planning, and event details for an ‘out-of-the-box’ journey.⎯ Created and implemented unique response-driven approaches to meet deliverable schedules and cost-centric budgets for projects to advance agency business practice. Exceeded annual new business targets by 120% year-on-year within two years.⎯ Blended technological, digital, social media and other traditional engagements with cutting-edge real space and time experiences with innovative result-driven solutions for Toyota/Lexus’s new corporate identity and brand activation.