Kiera Magnetti Email & Phone Number

• Writing clear and conversational content for brand emails, website pages, tutorials, videos, banners and campaigns and delivering under tight deadlines.
• Reviewing, editing and checking final materials for accuracy and correctness.
• Understanding and applying brand voice and guidelines consistently.
• Working closely with product marketing managers, designers, and product experts to craft marketing materials and ensure all projects are delivered on time and to the brief.
• Conducting competitor research and user interviews to understand intent and develop messaging.
• Listening intently and asking questions to fully understand the task and brief.

Dublin City, County Dublin, Ireland

• Led a brand refresh project in close collaboration with the senior management team. Outcomes included: development of new brand value proposition based on in-depth research, refresh of visual materials, redefining.
• Established a process for and created a content series of interviews with senior industry leaders.
• Wrote and designed new brand materials including website copy, marketing brochures, pitch presentations, tenders and external documents.
• Collaborated with internal teams to develop thought leadership materials.
• Managed brand’s website, social media and digital analytics; grew LinkedIn audience by 16% in 2020.
• Presented to the company on a biweekly basis about new marketing initiatives and their results.

County Dublin, Ireland

• Researched, wrote, edited and sense-checked all b2b marketing materials for FinTech and EdTech clients. Materials included articles, video scripts, email scripts, direct mail letters, product collateral, etc.
• Collected, reviewed and collated interviews from Financial Services Industry thought leaders to draft/edit/design/finalise an industry special report.
• Wrote, edited and published a variety of b2b marketing advice and how-to articles to the Teach a Brand to Fish Wordpress site.
• Designed marketing graphics, banners, product brochures, industry report, and other marketing materials using Canva.
• Collaborated with Creative Director on marketing strategy and insights from market research.

County Dublin, Ireland

• Grew ISPCA social media following and engagement by researching, planning, crafting and scheduling strong digital content.
• Identified and researched stories based on communication with ISPCA supporters and staff to craft PR and marketing materials.
• Measured campaign outcomes using tools and metrics including Facebook Business Manager, Google Analytics and Google Ads and adjusted strategy based on findings. Drafted monthly and quarterly reports to present to.
• Wrote, edited, designed and published organisation email communications and print newsletter.
• Collaborated with PR manager to research and write organisation PR materials. Draw on journalism background to ensure press releases were picked-up consistently across print, online and broadcast media.

County Dublin, Ireland

• Researched and wrote news stories for hotpress.com, with a focus on music industry news.
• Attended and reviewed concerts.
• Transcribed interviews for use in upcoming issues.
• Conducted interviews for sections in Hot Press magazine.
• Monitored social media and other publications for breaking news.

Burlington, Vermont Area

• Worked with Co-RA to actively develop positive interpersonal relationships with residents, maintained availability during nightly duty hours, and facilitated community meetings.
• Worked with Co-RA to foster an inclusive community for 23-59 residents. Confronted those displaying behavior that was disrespectful towards others or the community.
• Acted consistently and equitably responding to residents’ concerns and enforcing college policies, maintained confidentiality with regards to policy violations and resident behavioral concerns.
• Mediated conflicts between roommates or residents as they arose.
• Planned and implemented three events per month, several events included community outreach.
• Tracked expenses for programs and conferred with Co-RA to adhere to annual budget.

Burlington, VT

• Maintained frequent updates for student entrepreneurship program on Facebook, Twitter and blog.
• Attracted attendance and participation in BYOBiz events.
• Participated in Elevator Pitch Competition and wrote about personal experience for blog content.
• Created and sent email campaigns via MailChimp to increase awareness for BYOBiz events.
• Interviewed and featured student entrepreneurs on BYOBiz wordpress blog.

Colchester, Vermont

• Accompanied station reporters on daily assignments, assisted with interviews, collected footage and organized stories.
• Researched and wrote copy for daily broadcasts.
• Helped to organize evening rundown using iNews.
• Researched local market and target audience.
• Closely monitored social media for businesses, town and state representatives, local authorities, and other relevant accounts within coverage zone to find leads and story ideas.
• Assisted with wall-to-wall election coverage during New Hampshire Primaries and Super Tuesday/Vermont Town Meeting Day.Called 320 New Hampshire voting districts to request primary election results. Present in newsroom.

Master Of Arts (M.A.), Journalism

Bachelor Of Science Degree, Communication