Kiera Mcnulty Email & Phone Number

London, GB

London, GB

Key Achievements:- Leading on the launch of the new Harrods app, ensuring Rewards and MyBeauty were a key consideration throughout. - Enabled online points redemption, helping to align our online and in-store loyalty proposition. Responsibilities Include:- Programme Development and Implementation: Identifying new functionality to help support the continued.

London, GB

Key Achievements:- Played a key role in the launch of MyBeauty, a sub-programme of Harrods Rewards. This included programme ideation through to launch and ongoing programme management. Key elements of the launch that I managed included; creative asset briefing, colleague engagement, customer launch comms and acquisition promotions.- Supported with the.

Parsippany, NJ, US

• Management of all aspects of partnerships which consist of airlines, frequent flyer programmes and the financial portfolio across EMEA and APAC (Virgin Red, Norwegian Rewards, Finnair Plus, VistaJet, Ten Group.
• Relationship management and providing day-to-day support for partners.
• Creation, management and delivery of annual marketing strategy for my portfolio, working alongside key partners in order to deliver engaging and profitable campaigns.
• Tracking and analysing the performance of key partner accounts and marketing activity, sharing insights and learnings with key internal and external stakeholders.
• Development of new and existing partnerships to deliver revenue and profit.
• Management of the setup of new partnership accounts through the stages of commercial negotiations, contracts and technical implementations.

Parsippany, NJ, US

• Management of the day-to-day running of the Europe and International (Middle East, Africa and Asia) loyalty programmes. Key responsibilities included:
• Generated new ideas and initiatives to help drive acquisition, retention and revenue within the programme.
• Managed the marketing elements of the loyalty programme, including rewards, customer communication and the implementation of marketing campaigns and initiatives.
• Developed and optimised the loyalty CRM strategy, including the introduction of automated journeys and lifecycle campaigns to provide a targeted and enhanced customer experience.
• Tracked and analysed the performance of the loyalty programme, as well as the performance of marketing campaigns against target, sharing insights and learnings with key internal stakeholders to drive improvements for.
• Contributed to the development of the future strategy and evolution of loyalty.

Parsippany, NJ, US

• Supported with the roll out of the loyalty programme across 9 licensee markets.
• Assisted with the launch of new products and the ongoing management of existing propositions.
• Worked alongside creative agencies to produce marketing material.
• Managed documentation and training as well as internal queries regarding the loyalty programme.
• Created product sales performance reports using Excel.Following my placement year, I continued for a further 2 months in a CRM role. Responsibilities included managing the end-to-end process of email brief submissions.

GB

Completed two weeks work experience within the Marketing Department at a book publisher. This involved contributing to the delivery of social media activity and completing general administrative tasks.

Helped the Events Management team to organise and run a three-day global conference for over 500 senior industry professionals in Prague. This involved dealing with delegates, ensuring excellent customer service was provided as well as assisting with the setting up and clearing of the conference.

Bachelor Of Arts (Ba), Marketing

Education record