As the Co-Founder of Guard Up Media alongside Charlie Garlick, we have accumulated over 28,000,000 views across all platforms covering the explosive world of combat sports.

As the Founder of Birch Group Ltd, I'm leading the growth and development of Birch Socials, Birch Sports & Guard Up Media, providing solutions for elite professionals and ambitious brands.

In my role as Founder at Birch Sports, I'm building a sports talent agency that focuses on helping players achieve enduring success both on and off the field. Leveraging my background in talent management and passion for sports, I have developed a strong network of professionals to support players in all aspects of their lives, beyond the game.

Having over five years of experience in the digital marketing industry, I founded Birch Socials to provide cutting-edge social media solutions for organisations and individuals. By leveraging my expertise, I have successfully built personal brands and helped businesses achieve their marketing goals. Birch Socials operates with an ROI-driven approach, ensuring that clients see tangible results from their social media efforts.

Worked alongside Jeannette Linfoot who is an experienced and very highly regarded senior executive, property investor and board advisor with over 27 years’ global professional experience across travel, leisure, hospitality and property sectors.Alongside Jeannette we are building her personal brand and Brave Bold Brilliant which is one of the most successful podcasts within the career and business space!

Led the content strategy and product placement initiatives at SQWD, resulting in successful partnerships with players at clubs across the UK.• Developed and implemented digital marketing campaigns to increase brand visibility and drive product sales.• Utilised my skills in content creation and market analysis to effectively target and engage with the sports industry audience.

Led the marketing team at The Blue Podcast to drive content across shows.• Implemented efficient content systems to streamline processes.• Achieved a significant increase in content output and engagement.

We specialise in taking challenger brands out to market, getting their products seen, stocked and sold.Worked alongside a fast paced sales and marketing team to drive results for a handful of challenger brands across the UK getting sports nutrition brands into the market.