Kieran Drohan Email and Phone Number

Lead the creation, execution, and analysis of digital lead generation programs and the expansion of digital channel experience for members and prospects.- Partnering across all levels and departments to build a highly effective relationship with the Sales and Product teams to understand their goals and needs to achieve collective growth targets.- Actively optimize and monitor marketing spending across channels, fluently reallocating to maximize conversion of high-quality leads.-… Show more Lead the creation, execution, and analysis of digital lead generation programs and the expansion of digital channel experience for members and prospects.- Partnering across all levels and departments to build a highly effective relationship with the Sales and Product teams to understand their goals and needs to achieve collective growth targets.- Actively optimize and monitor marketing spending across channels, fluently reallocating to maximize conversion of high-quality leads.- Contributing to company culture, approaching tasks with a growth mindset, in the spirit of collaboration, while celebrating new learnings and all wins.- Strategic leadership for developing a best-in-class end-to-end digital experience.- Overseeing web and email channels to grow digital sales & retention with a focus on personalization, behavioural marketing, real-time testing, and optimization.- Continually optimize resource alignment to maximize business impact and maximize output.- Providing best practice expertise and leveraging internal impact and influence, tracking capabilities and industry and channel research to determine and optimize the effectiveness of digital marketing campaigns.- Develop new capabilities and processes with partners which further revenue growth and cost reduction.- Accountable for delivering measurable growth in traffic from paid and unpaid digital channels.- Leading with impact and influence, presenting solutions, strategies, and results to senior leaders.- Managing budgets for strategy, development & execution of key priorities and working with business partners to prioritize activities. Show less

• Created and presented digital strategies and performance metrics to the C-suite and executive teams of Skyline and its private ventures.• Interpreted data and insights to create recommendations for business leaders and executives to advance strategic digital marketing initiatives.• Provided business leaders with budget recommendations for digital media spending and reporting on performance and ROAS.• Worked with a team of digital strategists to create and implement multi-channel… Show more • Created and presented digital strategies and performance metrics to the C-suite and executive teams of Skyline and its private ventures.• Interpreted data and insights to create recommendations for business leaders and executives to advance strategic digital marketing initiatives.• Provided business leaders with budget recommendations for digital media spending and reporting on performance and ROAS.• Worked with a team of digital strategists to create and implement multi-channel advertising campaigns.• Lead the implementation of HubSpot’s CRM Marketing Hub for Skyline Wealth.• Developed a data architecture strategy in Salesforce and HubSpot to generate buyer personas and to complete customer profile data.• Guided team members in the development of lead nurturing journeys and working with web developers to capture analytics data through our web assets.• Created a digital strategy for Lehua Brands (a cannabis venture in California), which includes an e-commerce website, SEO strategy, and content plan.• Lead a team to develop and track KPIs for owned, paid, and earned media.• Worked with digital strategists to create an SEO content plan for Skyline Wealth, including inbound lead capture strategies.• Worked with team members to help facilitate and grow their skills and knowledge in the digital space.• Participated in Skyline’s Leadership and Development Program for 2021/2022.• Winner of the 2022 Golden Pail, a Skyline award for employees that demonstrate P.R.I.D.E. values. Show less

- Winner of the FRPO M.A.C. Award for Advertising Excellence - Single Building Campaign (2017).- Winner of the RMA Award for Marketing Strategy of the Year (2016).- Managed a team of between 3 - 7 individuals.- Directed the internal website development and redesign of four large corporate websites, maintaining a focus on UX and UI design best practices.- Developed SEO and digital marketing strategies to target and engage customers, including PPC campaigns on AdWords and… Show more - Winner of the FRPO M.A.C. Award for Advertising Excellence - Single Building Campaign (2017).- Winner of the RMA Award for Marketing Strategy of the Year (2016).- Managed a team of between 3 - 7 individuals.- Directed the internal website development and redesign of four large corporate websites, maintaining a focus on UX and UI design best practices.- Developed SEO and digital marketing strategies to target and engage customers, including PPC campaigns on AdWords and Facebook, content marketing initiatives, and online marketing.- Analyzed data to reduce budget expenditure by $175K in 2017 on advertising and marketing, while maintaining lead quality and quantity.- Implemented and tested systems to monitor conversion and report weekly prospect leads to sales personnel and management.- Created training documents and SOPs for the department.- Responsible for online reputation tracking and management for all groups within the company.- Responsible for accessibility compliance with AODA for all digital assets.- Created a strong team culture through organizing events, participating in extra-curricular activities, and performing team building initiatives to increase morale. Show less

- Facilitated the transition of accounting from Simply Accounting to Quickbooks.- Performed all accounting functions, including accounts receivable, accounts payable, and monitoring the company financials.

- Sales of digital media solutions and online advertising.- Managed all aspects of sales and client management for a $30,000/month book of business.- Grew the book of business by 33% over a 1 year period.

- Column writer focused on developing online marketing tips and education pieces for the apartment industry.

- Responsible for the growth of website traffic through content marketing initiatives. - Developed and organized an industry conference called Landlord WebCon. Responsibilities included organizing guest speakers, creating discussion topics, booking facilities and giving presentations at two of the events. - Produced email marketing campaigns, blog content, articles and press releases.- Travelled and delivered numerous presentations at industry association events focusing on the… Show more - Responsible for the growth of website traffic through content marketing initiatives. - Developed and organized an industry conference called Landlord WebCon. Responsibilities included organizing guest speakers, creating discussion topics, booking facilities and giving presentations at two of the events. - Produced email marketing campaigns, blog content, articles and press releases.- Travelled and delivered numerous presentations at industry association events focusing on the importance of various digital marketing strategies and the value of analytics and performance data.- Supported the sales team by creating website analysis reports for prospective clients. This included recommendations for improvement on SEO, site navigation, site structure and overall design appeal.- Wrote a bi-monthly article in industry magazines, including Canadian Apartment Magazine and Rental Housing Business. Topics focused on digital marketing trends, web-based tools, and advertising tips. - Created effective and innovative marketing and advertising materials for distribution throughout the industry.- Networked at golf tournaments, tradeshows, and conferences to promote the brand and establish connections. Show less

- Monitored website metrics and developed strategies to improve website performance.- Developed online advertising campaigns and monitored these campaigns through analytics data and landing pages.- Created all web-based graphics and page layouts using programs from the Adobe Creative Suite.

- Winner of the FRPO M.A.C. Award for Corporate Branding (2009).- Nominated for the FRPO M.A.C. Award for Corporate Website (2009).- Designed all of the corporate, professional marketing materials including: annual reports, e-newsletters and golf tournament banners and signage.- Managed the corporate website and designed all web related graphics, page layouts and page content.).- Created a successful referral campaign, which resulted in an increase of 20% in resident… Show more - Winner of the FRPO M.A.C. Award for Corporate Branding (2009).- Nominated for the FRPO M.A.C. Award for Corporate Website (2009).- Designed all of the corporate, professional marketing materials including: annual reports, e-newsletters and golf tournament banners and signage.- Managed the corporate website and designed all web related graphics, page layouts and page content.).- Created a successful referral campaign, which resulted in an increase of 20% in resident referrals.- Designed an effective RRSP advertising campaign, which generated over $2 million in investments.- Monitored the company’s advertising budget to ensure advertising dollars were spent effectively. Show less

- Developed and sent correspondence to Authorized Contractor Program members to keep them informed of policies.- Administered participant accounts, including maintaining confidentiality of personal information.