Kieran Mcilduff Email & Phone Number

Belfast, Gb

Dublin, County Dublin, Ireland

Responsible for the Island of Ireland CPM Guinness Quality Team and the Republic of Ireland CPM (Diageo)On-Trade Sales team

Dublin, County Dublin, Ireland

Belfast, Northern Ireland, United Kingdom

Belfast, Northern Ireland, United Kingdom

Minor Works Procurement Service (6-month temporary)Responsible for managing the tendering process of school construction contracts up to a value of £4m using eTendersNI.

Belfast, Northern Ireland, United Kingdom

•Account management responsibilities for a full range of on trade accounts across Fermanagh and Tyrone•Achievement of all volume, profit and share targets.•Gaining new distribution for both beer and spirit brands.•Development of a range of tailor-made business development initiatives around quality, distribution, visibility, promotion and price to help achieve targets•Build and develop robust customer relationships to support the promotion and development of the complete range of Diageo brands•Responsible for designing, planning and implementing a range of brand activation agreements across the area.•Negotiate all trade loan and BIDS/BCR arrangements across the area

Ireland

Key duties• Manage, lead, coach and develop a team of eight Regional Quality Executives.• Responsible for the quality of draught beer consumers receive in every pub, club, restaurant and hotel across the ROI• Key member of the IOI Quality Leadership team, responsible for developing the IOI quality strategy in conjunction with the IOI Quality Leadership team• The role was a pivotal link between the commercial on trade sales team and the wider quality team.Key Achievements• Dramatically improved the commercial capability of my team• Managed sell in of new beer cooling technology(QIP) across 595 accounts.• Achieved new distribution in 580 of these QIP outlets with 5% increase in sales• Managed budgets of over €1,000,000 PA and ensured maximum return on investment for a spend• Reduced returned beer by 4% saving €200,000 PA• Identified another potential saving of €250,000 PA on returned beer• Reduced emergency calls by 3% saving €20,000 PA• Negotiated savings on event equipment worth €100,000 PA• Saved €25,000 this year on credits for in outlet lost beer due to faults• Member of the ROI Quality leadership team and The ROI Sales senior leadership team• Continued to enhance my understanding of beer dispense and refrigeration

Northern Ireland

Key duties:• Manage, coach and develop a remote based team of 10 Dispense Reps.• Responsible for the quality of draught beer consumers receive in every pub, club, restaurant and hotel across 75% of Northern Ireland• Raise overall outlet service and quality levels in trade via The Bar Academy trade training program• Work with third party contractors to survey, plan and implement a range of beer dispense refurbishment projects in key on trade outlets to drive up overall quality levels in trade• Work closely with the NI on trade Sales Manager and KAE’s to help drive business performance via a range of commercial programs.Key Achievements• Improved the commercial capabilities of the entire NI Quality Team gaining new distribution and sales across NI• Designed a full suite of reports and dashboards using Salesforce. This drove a dramatic increase in performance across the entire NI Quality Team• Developed the overall Quality Strategy in conjunction with the IOI Quality Leadership Team• Developed my understanding of beer dispense technology

Belfast, Northern Ireland, United Kingdom

Key duties:• Account management responsibilities across a full range of on trade accounts in various areas across Northern Ireland• Achievement of all volume, profit and share targets• Development of a range of tailor made business development initiatives around quality, distribution, visibility, promotion and price to help achieve targets• Build and develop robust customer relationships to support the promotion and development of the complete range of Diageo brands• Negotiate trade loan agreements with customers at all levels• Act as a coach for trainees and less experienced members of staff and management.Key Achievements• Consistently achieved sales targets including five years in a row from 2006 to 2011• Grew turnover in my West/North Belfast area to more than £14m P.A. This area grew to be the best performing area with the highest level of turnover in the Diageo NI business• Reduced Tennent’s tied outlets by 86% from 22 to 3 outlets in West Belfast• Managed the tied trade regional strategy for the Belfast and North East team. This role included coaching and management of the team around all tied trade areas and final sign off on all tied trade proposals prior to submission to the Diageo loans committee• Increased Harp volume in the area to around 11% of total IOI Harp sales• Won a trip to the Ice Hotel in Sweden for my sales team by developing a promotional mechanic to drive sales of the newly launched Harp Ice• Organised and ran a wide variety of trade entertainment events to help drive sales and customer loyalty. These included trips to The World Cup in Germany, UK soccer matches and numerous concert events in the SSE arena in Belfast.