Marketing | Client Solutions | Relationships

Founding member of the Senior Management Team (SMT), contracted as a consultant by the MD to develop the strategy and value proposition, business case, secure funding and set-up the sales and marketing function for this disruptor to enter the UK energy supply market, in the industrial and commercial sector. Key Achievement/Projects• Validated & shaped target opportunity in the UK market, generated the business case & implementation plan. • Secured .c €10m funding from ESB.• Led the commercial proposition for ESB: secured senior-level face-to-face meetings with major energy users, brokers and industry leaders in the UK.• Recruited and mentored 6 FTE’s comprising specialists in sales and marketing and produced team video.• Authored our brand values and tone of voice through a series of workshops.• Selected and collaborated with a UK agency to develop Planet9’s branding book.• Implemented a marketing automation strategy for inbound marketing via content, social media (twitter and linkedin), SEO and branding using Salesforce Pardot.• Implemented Salesforce CRM for lead and sales generation and set up the sales processes from initial contact to tracking KPI’s for the sales opportunities. • Developed a fully integrated suite of marketing tools deploying software including lead forensics, salesforce analytics, data.com and hotjar for lead generation.• Delivered our first campaign targeting 1,300 major energy users in the UK cold storage industry resulting in 112 cold storage users requesting the ebook and 22 qualified leads.• Conceived and created a weekly energy video report (an industry first) which has grown from 100 to 4,800 views per week (example).• Formed a sales strategy based on 3 distinct channels – through ESB’s partners, strategic alliances with energy brokers and drove direct sales through leads from marketing efforts.• Secured 4 significant corporate deals, equating to an annual spend of circa €2m.

Full P&L responsibility with a direct reporting line to the MD. Developed a cost-effective sales and marketing department, grew revenues and market penetration outside of UK/Ire for this leading cloud-based software platform provider, to manage large scale purpose-built student accommodation (PBSA). Key Achievements/Projects• Transformed revenues 300+% 2013 - 2015 while improving gross margins from 30% to 60% in under 2 years.• Recruited and mentored a team of 5 within marketing and sales.• Set-up a marketing team to build brand, increase leads and position the business as a subject matter expert in targeted emerging PBSA markets. • Developed the business strategy that has enabled TCAS to grow its footprint globally across Africa, ASEAN, South/North America and Europe (securing business in Germany, Holland and France), with just under 100k bed-units under management.• Implemented marketing automation (Act-on) campaigns to track/measure the success of all digital marketing/social media campaigns along with CRM (Zoho) to track all sales.

Established an algorithmic trading business for forex traders trading FX markets. Managed the software development, the value proposition, marketing strategy, pricing model, company valuation, share price and exit strategy. Key Achievements• Secured 12 months funding as 2011 winner of the ‘Enterprise Ireland’s Competitive Start Fund’ competition • Secured external investment for an additional 2 years funding (2012).• Won ‘Entrepreneur of Year Award’ Enterprise Ireland Hothouse (2011).• Runner-Up PwC ‘Best Investment Proposal’ (2012).

Formed this buy-to-let property investment company. Developed all marketing collateral/go-to-market strategy, pricing strategy as well as SLA to include the furnishing/rental of property on behalf of investors.Key Achievements/Projects• Secured >200 investors and leveraged this buying power to negotiate property discounts on highly sought-after developments, 15% below RICS valuations.• Grew sales from zero to €108m in 18 months, generating €3.24m in revenues and obtained an industry leading gross margin (>50%).• Won ‘Most Transparent Marketing Campaign’, at the Association of International Property Professionals (AIPP) Awards in London (2008).• Finalist of the Moneymate Best Investment Property Company (2007)

Co-founded and led business development for a capital markets professional skills company from zero to over €600k sales in 2 years. Developed and delivered a full business proposition for stock market training including live seminar training and a full ecommerce subscription website.Key Achievements/Projects• Secured 12 months funding and developed the distribution channel throughout Ireland & UK.• Developed an ecommerce subscription based member’s website for clients and grew the business from zero to 1,000 members within 2 years. • Built a large brand awareness following with Ireland through various marketing strategies and partnerships such as CPD training with the Irish Institute of Chartered Accountants

I re-joined BCP as a head of equity sales and manged a team of stockbrokers. Responsible for training new brokers and ensuring the team achieved targets. I also secured several of the biggest deals within the group (>GBP£1m).

I was asked to join Merrion to raise funds for their US equity portfolio and run the managed portfolios. I secured key strategic clients and raised > IRP£10m in equity for the managed portfolio.

Starting in settlements & secured my seat at the equity desk. Given role of attracting new clients through my daily market reports. Achieved the 2nd highest commissioned sales in my first year compared to my fellow equity brokers.